Job Description

The Marketing Manager, Client Growth, is responsible for driving business growth through strategic client marketing initiatives while ensuring a cohesive, high-quality customer journey across all client-facing touchpoints. This role supports client growth by managing co-marketing programs, leading go-to-market initiatives, and responding to ongoing client marketing needs. The role serves as a steward of brand strategy and customer experience, ensuring marketing efforts are aligned from customer awareness through engagement, conversion, and retention.

The ideal candidate thrives in a fast-paced, highly collaborative environment, can manage multiple shifting priorities, and brings a strong understanding of how brand, messaging, and channel strategy influence the end-to-end customer journey.

ESSENTIAL JOB SKILLS/DUTIES

Client, Brand & Customer Journey Strategy

• Develop and manage promotional relationships in collaboration with uBreakiFix Client Account teams, expanding customer reach through co-marketing initiatives that support key stages of the customer journey.
• Translate enterprise brand and growth strategy into client-facing messaging and experiences that guide customers from awareness through consideration, conversion, and ongoing engagement.
• Lead strategic client marketing initiatives, including nationwide launches and evergreen joint go-to-market (GTM) campaigns, ensuring alignment across brand standards and customer journey touchpoints.
• Drive business growth by creating strategic, long-cycle marketing plans that generate leads, strengthen brand awareness, and nurture client and customer relationships over time.

Customer Journey Mapping & Optimization

• Audit and map client customer journeys across digital, in-store, and client-owned channels to identify gaps, friction points, and opportunities to improve customer experience.
• Partner with Sales, Operations, and Client Account teams to ensure marketing aligns with on-the-ground execution and delivers a seamless experience from marketing to service.
• Optimize customer journey flows to increase participation, conversion, and engagement with uBreakiFix programs.
• Use performance data, customer insights, and client feedback to continuously refine messaging, channel strategy, and journey progression.

Campaign Planning & Execution

• Plan and execute integrated, multi-channel marketing campaigns across digital, print, and in-store touchpoints that support key moments in the customer journey and increase brand visibility and engagement.
• Ensure consistent brand messaging, tone, and visual identity across all client marketing materials within scope of work.
• Partner with Creative and Brand teams to adapt brand guidelines to client-specific needs while maintaining brand integrity.
• Manage inbound client marketing requests, balancing speed, strategic alignment, and journey continuity in a dynamic environment.

Cross-Functional Collaboration & Communication

• Work cross-functionally with Sales, Client Account teams, Creative, Brand, and Operations stakeholders to align marketing initiatives with revenue goals and customer experience standards.
• Act as a marketing advisor to Client teams, providing guidance on messaging, positioning, and customer journey best practices.
• Deliver regular updates to cross-functional working groups and senior leadership on marketing initiatives, customer journey performance, and business impact.
• Foster a culture of transparency, collaboration, and proactive communication within the marketing organization.

Measurement, Insights & Optimization

• Maintain visibility into store performance, campaign effectiveness, and customer journey metrics to assess marketing impact.
• Define and track KPIs related to customer engagement, conversion, participation, and brand health across client programs.
• Apply insights to optimize campaigns, refine journey flows, and improve overall client and customer outcomes.

REQUIRED EDUCATION & EXPERIENCE

• Bachelor's degree in marketing or related field.
• 5+ years of experience in client marketing, B2B marketing, brand marketing, or customer experience–driven growth roles.
• Demonstrated experience in mapping, managing, or optimizing customer journeys across multiple channels.
• Strong balance of strategic thinking and hands-on execution.
• Proven ability to manage multiple shifting priorities in a fast-paced environment.
• Strong cross-functional collaboration skills, especially with Sales, Client Account, Brand, and Operations teams.
• Experience planning and executing integrated, multi-channel marketing campaigns.
• Strong communication, storytelling, and stakeholder management skills.
• Experience supporting co-marketing relationships and joint GTM initiatives preferred.
• Track record delivering measurable ROI.

TRAVEL REQUIREMENTS (bulleted)

• Travels: Occasional domestic travel to field locations.
• % of Time: Up to 10%.
• Overnight Travel: As business needs dictate.

PHYSICAL DEMANDS & WORKING CONDITIONS (bulleted)

• Stationary Position: Frequently
• Vision: 20/20 corrected vision
• Hearing: Receive detailed information if spoken to