Job Description

We are seeking an experienced Marketing Manager, Targeted Campaigns (Personal Lending Marketing) with a strong background in marketing execution within financial services or banking environments. This role supports the delivery of targeted, multi-channel marketing campaigns across email, direct mail, and digital channels, ensuring seamless execution from intake through launch.

The successful candidate will work closely with cross-functional partners — including product, design, legal, compliance, analytics, and external agencies — to coordinate campaign activities, manage timelines, and ensure all deliverables are completed accurately and on schedule.

This role is ideal for a detail-oriented, execution-focused marketing professional who thrives in structured environments, is highly organized, and is comfortable managing multiple priorities within a fast-paced, process-driven organization.

Location: Toronto, ON (Hybrid – 3 days in office)
Contract Length: 24 Months (Extension or FTE Conversion Possible)
Hours: 8:30 AM – 5 PM EST
Pay: T4: CAD 35 / IC: CAD 40

RESPONSIBILITIES

• Manage end-to-end execution of targeted marketing campaigns, ensuring timely and accurate delivery across multiple channels.
• Coordinate campaign activities from intake through launch, including managing timelines, dependencies, and deliverables.
• Develop and manage targeting, segmentation, and data requirements in collaboration with analytics and CRM teams.
• Act as a central point of coordination across internal stakeholders and external agency partners to ensure campaigns progress without delays.
• Track campaign milestones, follow up on outstanding inputs, and proactively escalate risks to timelines or deliverables.
• Manage creative development processes, including briefing agencies, reviewing assets, and ensuring alignment with campaign objectives and brand guidelines.
• Support stakeholder review and approval processes, including legal and compliance, ensuring all requirements are met prior to launch.
• Maintain detailed work plans and trackers to support prioritization, sequencing, and execution of campaign activities.
• Assist in analyzing campaign performance by compiling results, generating reports, and supporting insights for continuous improvement.
• Ensure accuracy and completeness of marketing materials, providing feedback to maintain quality and adherence to standards.
• Support budget tracking and campaign spend management, including invoice tracking and variance monitoring.
• Build and maintain strong relationships with cross-functional partners through clear communication, organization, and reliability.

QUALIFICATIONS

• 2–3 years of progressive experience in marketing, preferably within financial services or banking.
• Experience executing campaigns across multiple marketing disciplines, including CRM, email, digital, and direct marketing.
• Strong understanding of campaign execution processes, including targeting, segmentation, and performance tracking.
• Demonstrated ability to coordinate across multiple stakeholders and manage competing priorities effectively.
• Proficiency in Microsoft Office tools, including Excel, PowerPoint, and Word.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent verbal and written communication skills.
• High attention to detail with a strong commitment to executional excellence.
• Ability to work in structured, process-driven environments with multiple dependencies.
• Self-motivated, organized, and results-oriented with strong follow-through.

Preferred

• Experience working within large enterprise or regulated financial institutions.
• Familiarity with CRM platforms and marketing automation tools.
• Experience working with agencies and managing creative development workflows.
• Exposure to campaign performance reporting and marketing analytics.
• Understanding of compliance and approval processes within financial services marketing.

Education

Post-secondary degree or diploma in Business, Marketing, Finance, or a related discipline.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.