Harley-Davidson Motor Company

Marketing Manager (Switzerland, Italy, Portugal and Spain)

Harley-Davidson Motor Company  •  Michigan (Onsite)  •  1 hour ago
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Job Description

Auto req ID: 54632
Title: Marketing Manager (Switzerland, Italy, Portugal and Spain)
Job Function: Marketing
Location: MILAN
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

Harley-Davidson is an iconic brand. Creating iconic products, unforgettable experiences and serving a passionate community for over 120 years. Within the EMEA CHIPS region (Switzerland, Italy, Portugal and Spain) is one our biggest markets with an established dealer network and significant commercial contribution.

This role will provide day-to-day marketing leadership for Switzerland, Italy, Portugal and Spain. Developing and executing integrated marketing plans that drive brand awareness, generate leads and coverage, and ultimately increase sales. It is the key point of contact to the wider regional sales and operations teams and the EMEA marketing hub.The ideal candidate is a creative and data-driven individual with strong leadership and communication skills.

Job Responsibilities

  • Lead 360° marketing planning, holding full accountability for developing and executing market‑ and dealer‑level programs, while aligning closely with global and regional strategies, plans, and assets.
  • Oversee channel execution and continuous optimization, including paid media planning and buying, social media, earned media, email, dealer marketing, and events.
  • Own delivery of market plans, execution and optimisation in line with KPIs. Including demand and lead generation, earned media value and coverage, social reach and engagement, and community performance metrics (acquisition, retention, satisfaction).
  • Manage event planning and execution, ensuring effective customer engagement across motorcycle shows, exhibitions, dealer demo events, HOG events, and other key activations.
  • Lead day‑to‑day operations of the CHIPS marketing team, including goal‑setting, coaching, performance management, and talent development.
  • Collaborate closely with Sales, Operations, and Dealer Development teams across EMEA and CHIPS to ensure integrated commercial execution.
  • Monitor, analyse, and optimise marketing performance, tracking key metrics and ROI to ensure effective budget utilisation and achievement of business objectives.
  • Manage PR activities across the region

Experience Requirements

  • Ability to translate shared EMEA vision and strategy into actionable marketing plans and results to deliver aligned key performance indicators.
  • Significant experience successfully leading marketing teams, plans and strategies across multiple countries.
  • Demonstrated excellence in leading people and creating a positive culture.  Welcoming and inclusive interpersonal skills with an aptitude for building successful collaborative relationships.
  • Strong understanding of digital-first omnichannel approach to reaching and influencing multiple consumer types in an evolving marketplace.
  • Proactive, results-oriented, and able to work independently as well as in a team environment.
  • Development and maintenance of strong relationships with key media outlets, influencers, and industry partners.
  • Large (circa €3m) and complex budget management.
  • Agency/supplier management – multiple agency relationships and contracted individuals.
  • Typically requires a minimum of 8 years of related experience.
  • Highly proficient oral and written English and Italian communication and presentation skills with an ability to influence others without authority.

Preferred

  • Knowledge of the motorcycle industry, competitive brands, and products
  • Motorcycle license
  • Spanish or German (in addition to English and Italian) would be advantageous
  • Frequent travel required.

Education Requirements

Bachelor's Degree Required

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson ( here).

Direct Reports: Yes
Travel Required: 25 - 50%
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is not eligible for relocation assistance

Harley-Davidson Motor Company

About Harley-Davidson Motor Company

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world.

• Our Mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.

• Our Vision: Building our legend and leading our industry through innovation, evolution and emotion.

Our Mission and Vision honor our past and help define our future. And what we hope you see in these guiding statements is a consumer-led company that’s driven to win, lead and deliver a Harley-Davidson experience that our riders expect and deserve – one where adventure and “freedom for the soul” are the payoff.

To do this, we are redefining our culture to reignite the company’s soul and spirit. We are calling our cultural journey “H-D#1” represented by our recognizable #1 logo, introduced in 1969 to celebrate a National Racing Championship. The #1 logo is uniquely ours - an iconic symbol of winning and the hard work it takes to get there.

The Hardwire is Harley-Davidson’s 2021-2025 strategic plan guided by our mission and vision. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand.

For more information, visit our company site: www.harley-davidson.com or our career site: jobs.harley-davidson.com

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Milwaukee, WI
Year Founded
1903
Website
harley-davidson.com
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