The Manager – STEM Portfolio Marketing will lead strategic marketing for Sage’s STEM portfolio in India - driving awareness, adoption, and sustainable growth across academic, research, and healthcare ecosystems. The role combines portfolio strategy, market intelligence, demand generation, and stakeholder collaboration, operating at the intersection of higher education, research dissemination, and digital innovation.
Basic KRAs include shaping go-to-market strategies, strengthen brand positioning, collaborate across stakeholders and deliver measurable business impact.
Key Responsibilities & KRAs
1. Portfolio Strategy & Go-to-Market Leadership
KRA: Portfolio growth, positioning, and market relevance
Own the annual marketing strategy and execution roadmap for the STEM portfolio aligned with business priorities
Define and refine portfolio positioning, value propositions, and messaging across academic content, research solutions, and allied offerings
Lead go-to-market strategies for new launches, products and services, CME programs, and KOL-led initiatives
Translate market needs and customer insights into clear marketing priorities and growth opportunities
2. Demand Generation & Campaign Excellence
KRA: Pipeline contribution, engagement, and adoption
Design and execute integrated demand-generation campaigns through targeted customers
Drive multi-channel campaign execution across digital, content, events, and partnerships
Partner with sales teams on campaign alignment, lead quality, and sales enablement assets
Ensure consistent messaging and customer experience across touchpoints
3. Stakeholder & Ecosystem Engagement
KRA: Strong cross-functional and external collaboration
Work closely with sales, products & services, and regional/global marketing teams to ensure aligned planning and execution
Collaborate with content team, academic advisory boards, scientific societies, think tanks, government bodies, and pharma & healthcare organizations to identify trends and partnership opportunities
Build relationships with key external stakeholders.
4. Market Intelligence & Strategic Insights
KRA: Informed decision-making and future readiness
Lead competitive analysis and market benchmarking within scholarly, research and healthcare landscapes
Monitor trends in STEM education, research dissemination, and digital learning
Drive customer segmentation, persona development, and journey mapping to inform strategy
Identify whitespace and expansion opportunities across the STEM portfolio
5. Performance, Analytics & Governance
KRA: ROI, optimisation, and leadership reporting
Own marketing budgets and ensure effective allocation and ROI tracking
Leverage campaign analytics and customer insights to optimise performance and messaging
Track and report key performance indicators, insights, and strategic recommendations to senior leadership
Ensure strong governance across agencies, vendors, and execution partners
Key Capabilities & Experience
Industry & Market Understanding
Strong understanding of the South Asian STEM education, research and usage ecosystem - including funding mechanism.
Working knowledge of scholarly content dissemination
Experience engaging with professional societies, institutional procurement teams, and healthcare/pharma stakeholders
Marketing & Strategy Expertise
Proven experience in portfolio marketing, digital marketing, content strategy, and integrated campaign execution
Strong capabilities in brand positioning, go-to-market strategy, and demand generation
Data-driven mindset with experience in market research, competitive intelligence, and insight-led planning
Technology & Tools
Hands-on experience with CRM, marketing automation, and analytics platforms
Working knowledge of SEO, SEM, CMS, digital analytics, and virtual/event platforms
Collaboration & Leadership
Strong written and verbal communication skills
Ability to influence and collaborate across cross-functional, regional, and senior stakeholders
Solid project and vendor management capabilities
Education
Degree in Marketing, Business, or a related field preferred
Relevant industry experience may be considered in lieu of formal qualifications
Work Environment
Primarily office-based with hybrid flexibility
Periodic regional travel as required for stakeholder engagement, events, and market outreach
Sage is committed to Diversity and Inclusion and is an equal opportunities employer. We value individuality and therefore welcome all qualified applications from a diverse range of candidates.
Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, 24-year-old Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely.
Driven by the belief that social and behavioral science has the power to improve society, we focus on publishing impactful research and enabling robust research methodology. We produce high-quality educational resources that support instructors to prepare the citizens, policymakers, educators and researchers of the future.
Sage is committed to building an inclusive organization where all individuals are treated with fairness and respect, regardless of age, ability, gender, marriage and partnership status, pregnancy and parental responsibilities, race, religion and belief, socio-economic background, or sexual orientation.
Diversity is one of the cornerstones of a vibrant culture and we are undertaking work to build a Sage that is more equitable and representative of the communities we serve and of which we are part.
As well as driving change within Sage, we are also passionate about supporting diversity, equity and inclusion in wider society through our publishing activities. To find out more, visit www.sagepub.com/about-us/our-impact/dei
For contact and support, visit https://solutions.sagepub.com/support/home
