Scandinavian Tobacco Group

Marketing Manager - Spain and France

Scandinavian Tobacco Group  •  Madrid, ES (Hybrid)  •  11 days ago
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Job Description

Marketing Manager, Spain & France

  • Location: Madrid, Spain

  • Working hours: Full-time

  • Work model:Hybrid

  • Contract type: Permanent

Are you passionate about turning brand and commercial strategy into activation that drives real impact with consumers? Do you want to be the critical link between Brand Marketing and Commercial teams across Spain and France? Then you might be the person we are looking for.

As our new Marketing Manager, you will be part of the Trade & Activation team, reporting to the Director of Trade and Consumer Activation, and leading a team of four. In this role, you will own the brand activation agenda across Spain and France— translating brand and commercial strategies into impactful market activation plans that drive adult consumer engagement, strengthen brand equity, and deliver commercial growth.

You will work closely with Brand Marketing and Commercial teams to ensure our brands come to life consistently and effectively across channels, customers, and consumer touchpoints, while guiding your team to execute with precision and impact. This is a great opportunity to act as the critical link between brand strategy and commercial execution in an international organization.

What your day will look like

In this role, you will typically focus on:

  • Lead and own the brand activation agenda for Spain and France, translating brand and commercial priorities and channel-specific strategies into impactful market programs.
  • Direct the development and execution of annual activation plans that drive adult consumer recruitment, engagement, retention, and brand preference across the portfolio.
  • Partner closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, conversion, and category growth.
  • Translate consumer, shopper, and market insights into activation programs that create measurable commercial impact.
  • Manage the development and deployment of activation toolkits, point-of-sale materials, and execution standards to ensure consistent market execution.
  • Monitor activation performance, evaluate ROI, and continuously optimize investment allocation to maximize effectiveness, contributing to annual commercial planning.

What you'll bring

  • Significant experience in Brand Marketing, Brand Activation, Trade Marketing, Shopper Marketing, Consumer Engagement, or Commercial Marketing, ideally within tobacco, nicotine, FMCG, beverages, or other regulated consumer goods industries.
  • Proven track record of leading and executing activation programs that deliver measurable commercial results, with a strong understanding of consumer behavior, shopper dynamics, and route-to-market strategies.
  • A commercially driven mindset, with experience managing activation budgets and optimizing resource allocation across multiple markets to connect investment to business performance and ROI.
  • Proven ability to influence and collaborate across Sales, Marketing, Finance, Insights, and external agency partners, operating effectively within matrix organizations.
  • A proactive, growth-oriented attitude with a passion for execution excellence and continuous improvement.
  • Strong communication and presentation skills, with fluency in English, and ideally Spanish and/or French.

Working at STG & What to expect 

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role—you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.


Ready to be part of something bigger? Apply now and discover much more

Our recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against key competencies and requirements for the role. If your experience and skills are a good match, you’ll be invited to continue through our hiring process, which may include the following steps:

  • Recruiter screen

  • Interview with the hiring team

  • Assessment, case study, or work sample, if relevant

  • Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs. 

Scandinavian Tobacco Group

About Scandinavian Tobacco Group

For 275 years, Scandinavian Tobacco Group has been maker of rituals. We have honed our craft to make premium tobacco products and experiences to our consumers embedded by textures, flavours and aromas. With our portfolio of industry leading brands, we deliver consumer experiences that really make a difference.

With a portfolio of around 200 leading brands that are being sold across the globe, we believe we have what it takes to become the undisputed and sustainable global leader in cigars.

The Group, headquartered in Copenhagen, Denmark, has a total of around 10,000 employees worldwide and are represented in Europe, North America, Central America and Asia. Scandinavian Tobacco Group is listed on NASDAQ OMX and in 2024 posted net sales of DKK 9.2 billion.

Building a growing business in a highly regulated industry takes people who have courage and dare to light the forward and raise the standards for everything we do. Passion is what sets us apart - we believe in holding ourselves accountable to high expectations, because we know we can achieve them.

When we combine our perspectives and work together to deliver results, strive for simplicity, and beat our competition, we become part of something bigger than ourselves – a winning team that has what it takes to go the distance. We want to attract the most talented people, who will take pride in our unique history, strong brands and the craftsmanship behind our products.

We're always on the lookout for great people, so if you think you have what it takes to work for Scandinavian Tobacco Group we'd like to hear from you.

Industry
Unknown
Company Size
1,001-5,000 employees
Headquarters
Gentofte, DK
Year Founded
Unknown
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