At Azeus Convene, we’re on a mission to help organizations navigate the complex world of board management and ESG reporting, empowering leaders to make smarter, faster decisions. As part of our growth in Spain, we’re looking for a Marketing Manager – Spain to take full ownership of our marketing efforts for Convene Board Portal and Presgo ESG Reporting.
🔍 Who we are looking for:
We are looking for a Marketing Manager – Spain who takes full ownership of pipeline generation and revenue impact. This is not a support role — it is the single point of accountability for marketing’s contribution to the Spain revenue target (€288,000), covering both Convene Board Portal and Presgo ESG Reporting.
You will be the growth engine for the Spanish market.
📌 What you will do:
• Campaign strategy: Develop and execute sector-targeted outbound campaigns for both Board Portal (mid-market sectors: Cajas Rurales, SGRs, business associations, professional colleges, sports federations, retail) and Presgo ESG (CSRD-obligated enterprises with 1,000+ employees).
• Email sequences: Brief, review, and approve multi-variant outbound sequences in HubSpot, segmented by sector and product. Ensure consistent messaging and competitive positioning against DiliTrust.
• Pipeline sourcing for Sales Lead: Specifically identify and qualify large opportunities (€20k+) for the Sales Lead’s pipeline. This is the critical marketing deliverable – without it, the 60/40 split makes her Spain pipeline unsustainable.
• Pipeline attribution: Track and report marketing-sourced and marketing-influenced pipeline in HubSpot. Monthly reporting on outbound performance, meeting generation, and pipeline value.
• Competitive collateral: Develop and maintain sales enablement materials including certification one-pagers (highlighting Convene’s ISO 22301 and CMMI Level 5 advantage over DiliTrust), differentiator guides, and product one-pagers for both Board Portal and Presgo.
• Case studies: Produce Spanish-language case studies from reference customers (banking, retail, associations), structured for both sales use and AI search discoverability.
• Buyer’s guide: Create and maintain a gated buyer’s guide for board portal selection, positioned as a lead generation asset.
• GEO strategy ownership: Own and execute the Generative Engine Optimisation programme for Spain. Ensure Convene is the most-cited board portal provider in Spanish AI search results (ChatGPT, Perplexity, Gemini).
• Content production: Brief freelance specialists to produce GEO-optimised pillar pages, sector landing pages, and comparison content in Spanish. Focus on certification territories where DiliTrust cannot compete (ISO 22301, CMMI Level 5).
• AI visibility tracking: Implement and monitor AI search citation tracking. Establish baselines and report quarterly on citation rates and brand mentions.
• LinkedIn campaigns: Manage paid LinkedIn campaigns targeting board secretaries and governance officers (BP) and CFOs/sustainability officers (ESG). Maintain organic content calendar (3x/week) and ghost-write personal profile content for the sales team.
• SEM: Set up and manage Google Ads campaigns for Spanish governance search terms.
• Association partnerships: Own relationships with ASES (Asociación de Secretarios de Entidades Españolas) and IC-A (Instituto de Consejeros-Administradores). Develop sponsorship proposals, co-branded content, and event participation plans.
• Roundtable events: Plan and execute 4–6 governance roundtable events per year across Madrid and Barcelona. Manage venue selection, speaker relationships, invitation sequences, and post-event follow-up.
• Conference attendance: Identify and attend 3–4 sector-specific conferences per year (banking, governance, retail). Secure speaker slots where possible.
• Chamber of Commerce: Manage memberships with Barcelona and Madrid Chambers of Commerce for networking and credibility.
• Target database: Build and maintain a 500+ company database in HubSpot, segmented by sector, territory (North/South), product fit (BP/ESG/both), and deal size. Oversee contact enrichment for key decision-makers.
• GDPR compliance: Ensure all outbound activity is GDPR-compliant with documented legitimate interest basis. Maintain opt-out records and compliance documentation.
• Workflow management: Set up and optimise HubSpot workflows for outbound sequences, nurture campaigns, and event follow-up.
• Spanish web presence: Oversee Spanish-language pages on azeusconvene.es for both products. Ensure pages are optimised for both traditional SEO and AI search (GEO), with appropriate schema markup.
• Content localisation: Adapt global Convene and Presgo marketing materials for the Spanish market. Ensure cultural relevance and alignment with local competitive positioning.
• Budget ownership: Manage the €36,000 annual marketing budget across association sponsorships, events, digital advertising, GEO content, and collateral production.
• External resource management: Brief, manage, and quality-control freelance specialists (Spanish copywriters, GEO content producers, graphic designers, digital PR) and coordinate with remote marketing operations support for database building, scheduling, and basic reporting.
• Reporting: Deliver monthly marketing performance reports covering pipeline attribution, outbound metrics, GEO progress, and budget spend. Present quarterly to CEO.
• Sales alignment: Weekly sync with the Spain sales team to review pipeline, identify deals requiring marketing support, and flag large opportunities for the Sales Lead.
• UK marketing: Fortnightly alignment with the Head of Marketing (UK) on global campaigns, content sharing, and campaign learnings.
• Customer Success: Coordinate with CS for case study access, Presgo cross-sell qualification, and reference customer management.
Requirements
✨ What you will bring:
Experience in SaaS, governance, compliance, or ESG is highly desirable.
Benefits
🌱 Why join us?
Convene is a multi-awarded and leading board portal solution from Azeus that is used by boards of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organizations in more than 100 countries. Designed specifically for senior level executives and company secretaries, our innovative board meeting software gives you complete control over the entire meeting process - from pre-meeting preparation to post-meeting document distribution - and ensures good governance driven by security and accountability.
Convene is developed with an emphasis on responding to the challenges of enterprise and public services that require data protection, control, availability, and application security. Built with strong security mechanisms throughout the system and backed by a CMMI level 5 company with over 30 years of experience in the IT industry, Convene is guaranteed to protect confidential information and provide a great user experience for your entire board.
Our global team of professionals is available 24/7/365 to answer queries at any time of the day. As a top-tier board management software, we have dedicated experts to conduct face-to-face and online training sessions for your organization.
With better designed features, Convene provides a seamless paperless board meeting experience across all devices. Book your demo now at www.azeusconvene.com/sales.
