Job Description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Marketing Manager, Social Media and Strategy

We are seeking an experienced and strategic Marketing Manager to lead social media strategy and execution for key publishing portfolios in China. This role will shape platform strategy, build scalable workflows, launch and manage new social media accounts on major Chinese platforms, and drive audience growth, engagement, and brand impact through both organic and paid initiatives.

You will work closely with local editorial colleagues, global stakeholders, and cross-functional marketing teams to develop integrated social media strategies aligned with business priorities. You will also focus on establishing new social partnerships, expanding discipline-based communities, and creating stronger connections with authors, researchers, and broader academic audiences in China.

This is a manager-level role requiring strong strategic thinking, stakeholder management, execution excellence, and a deep understanding of China's social media ecosystem. You will use data, market insights, and platform knowledge to optimize performance and scale social media impact.

Key Responsibilities

• Social Media Strategy & Planning
  Develop and lead the social media marketing plan for key portfolios in China, including channel strategy, audience segmentation, content priorities, campaign planning, platform-specific growth approaches, and measurable KPIs. Align the plan with portfolio priorities, branding objectives, and business goals.
• Budget Management
  Allocate and manage the marketing budget for campaigns under your oversight. Monitor expenses, track ROI, and make adjustments as needed to optimize budget utilization.
• Cross-Functional Workflow & Stakeholder Alignment
  Work closely with China editorial colleagues, global marketing stakeholders, and other internal teams to establish efficient workflows for social media planning, content sourcing, localization, approvals, publishing, and campaign coordination.
• Social Media Channel Expansion & Management
  Lead the setup, launch, and day-to-day management of new social media accounts on major Chinese platforms such as WeChat and Xiaohongshu. Define platform-specific operating models, publishing cadence, audience engagement approaches, and channel development plans. Manage owned social communities and engage with followers.
• Paid Social & Campaign Amplification
  Plan and manage paid social media campaigns to amplify key initiatives, improve audience targeting, and accelerate follower growth, traffic, and campaign performance. Monitor budget allocation, campaign effectiveness, and ROI, and optimize paid strategy based on performance data.
• Social Partnerships & External Relationship Development
  Develop and implement influencer marketing and external partnership strategies to support key portfolio promotion in China. Identify and engage relevant influencers, academic opinion leaders, media partners, platform collaborators, and subject-based communities to promote journals, events, campaigns, and other marketing initiatives.
• Discipline-Based Community Building
  Develop and expand subject-based and discipline-based communities across social and owned channels. Support long-term engagement with authors, researchers, and target audiences through community operations, interaction planning, and tailored engagement activities.
• Performance Tracking, Reporting & Optimization
  Monitor, analyze, and report social media and campaign performance using relevant metrics and tools. Translate data and market insights into recommendations for content optimization, channel strategy refinement, workflow improvement, and future campaign planning.

Selection Criteria

Essential

• Master's degree (STEM preferred).
• 5+ years of experience in social media, marketing, digital marketing, or publishing-related roles, preferably within academic publishing, STM, education, or knowledge-driven industries.
• Solid understanding of core marketing principles, including digital marketing, content marketing, social media marketing, influencer marketing, branding, and campaign planning.
• Demonstrated experience in developing and executing successful social media and marketing campaigns across multiple channels.
• Proven experience in launching and managing social media accounts on major Chinese platforms such as WeChat and Xiaohongshu (RedNote).
• Experience building external partnerships and working with influencers, media partners, communities, or other third-party collaborators.
• Experience working with cross-functional local and global stakeholders to build workflows, align priorities, and deliver integrated marketing initiatives.
• Exceptional written and verbal communication skills; ability to create persuasive content, present ideas clearly, and engage diverse stakeholders.
• Strong analytical and problem-solving skills with a data-driven mindset.

Desirable

• Overseas study background.
• Proficiency in market research and data analysis techniques.
• Experience using marketing analytics tools and platforms.

Core Competencies

• Customer Focus: Gains insight into customer needs; builds solutions that help teams meet expectations; establishes and maintains effective relationships; responds rapidly to customer demands.
• Collaboration: Works cooperatively across the organization; partners with colleagues; credits others' contributions; remains open to feedback and alternative viewpoints.
• Results Orientation: Persists through obstacles and setbacks; proactively tackles challenges; demonstrates resilience to achieve goals.
• Ensuring Accountability: Follows through on commitments; acts with ownership; establishes clear responsibilities and feedback loops.
• Effective Problem Solving: Acquires data from multiple sources; uncovers root causes; evaluates pros, cons, risks, and benefits before moving to solutions.

Language & Other Requirements

• Fluent in both English and Mandarin.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Good health and able to travel for business.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.

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Job Posting Title:

Marketing Manager, Social Media and Strategy

Location:

Beijing, CHN