Amazon Web Services (AWS) is seeking an experienced, results-driven Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS website.
As an SEO Manager for the AWS Website CX Team, you will have the opportunity to improve the search experience for our customers by driving the roadmap and strategy around content quality, organization, and discoverability. You will play a leading role in providing our customers best-in-class content by partnering with AWS marketers to develop, implement, and measure SEO initiatives.
A successful candidate will be an advocate for SEO best practices and well-versed in what it takes to optimize a multi-thousand, high-traffic marketing website for search engine discoverability. This role requires a proven track record in managing SEO content strategy, a deep understanding of technical SEO, analytical skills to develop strategies grounded in data, and interpersonal and project management skills to harness the passion and energy of teams across AWS to deliver content to our customers.
Key job responsibilities
* Be the guardian for content quality and SEO best practices, continually raising the bar for best-in-class content and search engine discoverability.
* Educating marketers and content authors on SEO best practices and evangelizing SEO best practices across the organization.
* Partnering with teams across the company to develop processes and mechanisms to ensure AWS website content adheres to SEO best practices.
* Partnering with marketers and content authors to develop and implement content marketing campaigns to grow SEO traffic.
* Providing support to technical and non-technical stakeholders to ensure new site features and/or content adheres to SEO best practices.
* Maintaining a library of documentation and articles that educate the organization on SEO best practices.
* Auditing the AWS web property content to find opportunities to grow the natural search channel.
* Performing keyword research and data analysis to make the case for projects and their prioritization.
* Analyzing, tracking and reporting on overall natural search performance, using data to report out progress on key initiatives with insights that will shape future SEO content strategy.
A day in the life
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO and SEM across search engines like Google, Bing and others. These are key sources of traffic for how customers find the information they need by engaging with AWS. Our focus on the customer and applying best-in-class search practices results in a test and learn culture that seeks continual progression. We seek to accomplish this in a fun, collaborative environment that encourages sharing of knowledge, learnings and wins!
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience across affiliate marketing, PPC, SEM and social media advertising
- 4+ years SEO experience, with the ability to define business impact and establish roadmaps incorporating SEO strategy and tactics
- Demonstrated efforts in understanding Answer Engine Optimization (AEO) and its role alongside SEO
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Proven AI application in utilizing SEO data and deliverables to drive business impact
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
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You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
