SCHUBERTH GMBH

Marketing Manager – Schuberth North America (f/m/d)

SCHUBERTH GMBH  •  Onsite  •  6 days ago
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Job Description

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Marketing Manager - SCHUBERTH North America (f/m/d)

Location: North America

SCHUBERTH North America is seeking an experienced and highly motivated Marketing Manager to lead all marketing activities across the North American region. This role carries dual reporting responsibility to the President of SCHUBERTH North America and the Global Marketing Director based in the UK, requiring strong collaboration, communication, andalignment with global brand strategy.

The ideal candidate is a strategic yet hands-on marketer with deep motorcycle industry knowledge, strong media and presentation skills, and proven experience managing budgets, calendars, and integrated marketing campaigns. This role will serve as the primary steward of the SCHUBERTH brand in North America.

YOUR TASKS

Strategic Marketing & Planning
  • Develop and execute comprehensive North American marketing strategies aligned with global brand objectives 
  • Build and manage annual marketing calendars, ensuring timely execution of campaigns, launches, events, and promotions
  • Translate global initiatives into regionally relevant programs for the North American market 

Brand & Campaign Management 
  • Own and champion the SCHUBERTH brand voice and positioning across all North American channels - Plan and execute product launches, sponsorship activations, and brand campaigns 
  • Ensure consistency across digital, print, retail, experiential, and PR touchpoints 

Budget & Resource Management 
  • Develop, manage, and track the North American marketing budget
  • Allocate resources effectively to maximize ROI and brand impact
  • Manage agency relationships, freelancers, and external partners as needed 

Media & Communications
  • Act as the primary North American point of contact for media, influencers, and industry partners
  • Oversee PR strategy, press releases, product seeding, reviews, and media coverage
  • Maintain strong relationships within the motorcycle, powersports, and lifestyle media landscape 

Content, Digital & Social 
  • Oversee and implement content strategy across digital platforms including website, social media, email, and paid media 
  • Collaborate with global teams to adapt content for North American audiences 
  • Monitor performance metrics and optimize campaigns based on insights 

Presentations & Stakeholder Engagement 
  • Prepare and deliver professional presentations for internal leadership, global teams, dealers, and partners 
  • Represent SCHUBERTH at industry events, trade shows, dealer meetings, and consumer activations - Provide regular reporting and strategic updates to both North American and global leadership 

Industry & Market Expertise
  • Stay current on motorcycle industry trends, competitors, consumer behavior, and emerging marketing channels 
  • Leverage industry knowledge to inform strategy, messaging, and partnerships

WHAT YOU BRING WITH YOU

Required Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • several years of marketing experience, preferably within the motorcycle, powersports, automotive, or action sports industry
  • Proven experience managing marketing budgets and annual planning cycles
  • Strong understanding of media relations, digital marketing, and content strategy
  • Exceptional written, verbal, and presentation skills
  • Ability to work effectively within a dual-reporting, global organizational structure
  • Willingness to travel domestically and internationally as required

Preferred Qualifications
  • Prior experience working with global brands or international teams
  • Experience managing agencies and external creative partners
  • Dealer marketing and retail activation experience
  • Passion for motorcycling and rider culture

Key Competencies
  • Strategic thinking with hands-on execution ability
  • Highly organized with strong calendar and project management skills
  • Media savvy with confident on-camera and public-speaking presence
  • Collaborative, adaptable, and comfortable navigating multiple stakeholders
  • Data-driven mindset with strong attention to detail

DO YOU HAVE ANY QUESTIONS?

Feel free to contact us: 
Human Resources, Phone: +49 391 8106 300
SCHUBERTH GMBH

About SCHUBERTH GMBH

HEAD PROTECTION MADE IN GERMANY.

SCHUBERTH represents this for more than 100 years. We have already been producing protective helmets of different varieties since the 1940s. From 1954 onwards, motor cyclists were able to wear a helmet of the SCHUBERTH brand. This was the beginning of a success story which continues today. Countless motor bike helmets were produced and sold since the foundation of the company. And countless satisfied customers swear by their “SCHUBERTH”.

Today, SCHUBERTH develops and produces in Magdeburg on the Elbe. The portfolio: helmets for motor cycling, Formula 1 sports, police, military, fire brigade and worker protection. Renowned Formula 1 pilots rely on SCHUBERTH helmets as much as numerous life savers and protectors from professional areas.

We are proud of that.

EXCELLENT PERFORMANCE WITH AN EXCELLENT TEAM.

More than 400 people are employed in the Magdeburg factory. Our engineers constantly come up with new solutions and research in our in-house wind tunnel. The helmets are tested on the climate rig or in the acoustics laboratory, and are perfected so that your helmet is perfect in every detail.

REGIONAL WITH INTERNATIONAL FOCUS.

SCHUBERTH helmets today are exported to 55 different countries. Since 2010, North America is delivered by its own subsidiary company in the US. Aside from the US there are subsidiaries in Italy and Thailand.

We continue to conquer new markets and expand the international presence. In the future, we would like to further increase our market share and are aligning the company accordingly.

EXPERIENCE WITH STRONG PARTNERS.

Strong brand ambassadors such as Max Verstappen or Nico Hülkenberg and high quality standards paired with a strong product “Made in Germany” are our key to further success.

The passion of our employees, the high demands of our customers and our love for details inspire us afresh every day to give our best for you - our customer!

Industry
Chemicals & Materials
Company Size
51-200 employees
Headquarters
Magdeburg, DE
Year Founded
1922
Website
schuberth.com
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