Job Description

Do you want to lead the marketing effort for one of the Nordic region's most recognized fitness brands? At SATS Denmark, we are on a mission to make people healthier and happier – and we need a strong Marketing Manager to help us get there.

Key Responsibility Areas

• Based on the overall Nordic marketing strategy and plan, own the local marketing plan for Denmark aligning with local brand and business objectives

• Strengthen brand perception in Denmark on product offering and inspiration

• Drive and execute Nordic and local campaigns across paid, owned, and earned channels, with support from the Nordic team

• Plan and execute strategic events, such as new club openings, re-openings after upgrades, product launches and other member-facing activations

• Lead influencer marketing for Denmark, for example ambassador collaborations to strengthen brand awareness and drive growth

• Own local social media content in Denmark, following and executing the Nordic organic social media strategy complemented by local content created in collaboration with internal social media ambassadors

• Manage local PR in collaboration with the Nordic PR function and our Danish PR agency with a focus on building SATS's brand reputation and securing positive earned media

• Drive marketing workstreams for other locally relevant projects, such as our cooperation with Team Denmark and Copenhagen Marathon

• Manage and develop the Marketing Coordinator, fostering a high-performing, creative, and structured way of working
  
  

Who You Are

• 5+ years in similar managerial position, ideally working as a Marketing Manager or similar for a fast-paced consumer brand, in retail, or in a lifestyle/fitness context

• Equally strong strategically and operationally – you can set the plan and execute it hands-on with a solid commercial mind-set

• A natural project manager: structured, proactive, and able to run multiple campaigns and workstreams simultaneously

• Ability to work cross-functionally in a team with both Nordic colleagues and Danish colleagues

• Experience from managing or mentoring team members

• Strong communication skills – fluent in Danish and English, written and verbal

• Passionate about health, fitness, or lifestyle brands – you bring authentic energy to the work

• And most importantly – you live our values:
  💙 ACCOUNTABLE – EXTRAORDINARY – PROFESSIONAL – MEMBERS FIRST

Practical Information

✅ The position is based at SATS Service Office in Lyngby

✅ Occasional travel to other SATS offices across Scandinavia, primarily to Oslo, Norway (approximately 5–10 travel days per year)

✅ Full-time position (37 hours per week)

✅ Competitive salary, pension and health insurance

✅ Complimentary SATS membership with access to all clubs, plus employee discounts

✅ Member of the Danish Leadership Team, reporting to the Nordic CMO, Mia Lund Hanusek, based in Sweden

✅ Interviews will commence in August following the summer holiday period

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