Job Description

Location: London Bridge (hybrid)

Reports to: Senior Marketing Lead

WHO WE ARE:

ROAR B2B is part of CloserStill Media. We're the team behind some of the UK's most important industry events, from the Environmental Services & Solutions Expo and Naidex to B2B Marketing Live. We bring together decision-makers, innovators and problem-solvers across Environment, Healthcare and Business Technology.

Our events aren't just about networking. They're where real solutions get started and industry leaders want to be involved. We're a multi-platform events and publishing business, growing fast, with new events planned in the UK and internationally. We're committed to a vibrant, inclusive culture where brilliant people collaborate, challenge each other and enjoy what they do

WHO WE ARE LOOKING FOR:

You're a digitally savvy marketer who owns strategy and delivery from first plan to final result. You're analytical and data-led, you test and optimise relentlessly, and you bring creative flair and exceptional attention to detail.

You combine strategic thinking with hands-on delivery. You're a natural team player who also knows how to lead, mentor and hold a team to high standards

THE ROLE:

Set the Strategy

• Build marketing strategies for your portfolio of events and platforms, in line with business objectives
• Base everything on clear customer segmentation and a strong understanding of what drives visitors and exhibitors
• Work with show teams to plan exhibition and awards campaigns that hit strategic goals
• Build operational plans and keep the team to deadlines and budgets

Run Multi-Channel Campaigns

• Plan and deliver campaigns across email, digital, social, print, direct mail, PR and events
• Drive visitor registrations, inbound leads and new exhibitor opportunities
• Own persona development, messaging and the content calendar
• Lead digital activity including SEO, PPC, social and email

Own the Data

• Use campaign dashboards daily, and recommend changes based on what they tell you
• Analyse trends over time to build more effective campaigns
• Share insight with sales and event teams to drive revenue
• Make sure data governance and management policies are followed

Collaborate and Support the Team

• Work closely with colleagues across the marketing team, share knowledge and best practice, and help build a collaborative, high-performing culture
• Champion testing and metrics-driven decisions, and share what works across ROAR
• Direct the design and production of all marketing collateral, and make sure everything is proofed and on brand

Manage Partners and Budgets

• Develop and manage marketing budgets and trackers
• Appoint and manage suppliers and agencies against agreed KPIs
• Identify media and industry partners that give maximum exposure at the lowest cost
• Build strong relationships with sponsors, exhibitors and key stakeholders

ABOUT YOU:

Essential:

• 3+ years' marketing experience, ideally in events or a related field
• A track record of designing and delivering complex, integrated, multi-channel campaigns
• Strong analytical skills, with a history of testing and optimisation
• In-depth knowledge of digital marketing tools, including analytics and reporting
• Proficiency in CRM and marketing automation tools
• Excellent written and verbal communication, with strong copywriting skills
• Exceptional organisation, with the ability to prioritise multiple deadlines
• Confidence supporting and mentoring others
• A creative approach and exceptional attention to detail

Desirable:

• A degree in Marketing, Business, Communications or a related field, or equivalent experience
• Experience marketing B2B trade shows or exhibitions
• Experience with HubSpot
• Working knowledge of environment, healthcare or business technology sectors

We do not usually offer sponsorship for this role.

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at Ros.Hammond@Roarb2b.com.