We are recruiting for a passionate and strategic Marketing Manager to join our team. This role serves as the driving force behind our road and gravel categories, ensuring our premium brands resonate authentically with both retailers and riders. The Marketing Manager acts as the primary lead for Road and Gravel, providing a bridge between product technicality and community engagement. You will ensure seamless coordination between Sales and Media to maintain brand consistency and drive market presence.
About us
We are Pon Bike UK, home of Santa Cruz, Cervelo, Cannondale, Reserve and OneUp, and Nimbl. Six of the most exciting brands in the cycling industry who tend to do things differently. We have over 25 years of bike experience, and our ultimate goal is to sell the best road and mountain bikes in the world while having fun doing it!
Role Responsibilities
Lead retailer education initiatives and provide hands-on support for media and events.
Manage New Product Introduction (NPI) campaigns, leveraging deep product expertise and established industry relationships.
Provide end-to-end management of B2B and B2C events, organized rides, and our specific Owners Clubs and Groups.
Maintain a direct, consistent partnership with our brand-specific sales teams to align marketing efforts with commercial goals.
Act as an authentic voice for the brand, bringing genuine passion and a proven reputation in the road and gravel field.
Skills & Requirements:
Proven experience in marketing management, specifically within the cycling or outdoor industry.
Strong confidence working with HubSpot or similar CRM/marketing automation platforms.
Excellent organisational and project management skills with high attention to detail.
An effective communicator, comfortable working across multiple departments and with external media partners.
A proactive, adaptable mindset with a deep technical understanding of road and gravel products.
A genuine passion for cycling culture and the ability to represent Pon Bike UK authentically.
What’s in it for you
A staff bike of your choosing, for a year, every year
Weekly group lunchtime rides
25 days annual leave plus an extra day off to ride your bike
Paid leave options to support you through every life event
Private Healthcare through Vitality
Private Pension Plan through People’s Pension
Rewards and Benefits through Perkbox
Employee Assistance Programme through Vivup
Access to a range of company and industry partner discounts
At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike.
But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters.
That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.
