Job Description

Contributes substantively to cross-functional teams dedicated to developing and executing multi-channel marketing plans specifically designed to position T. Rowe Price investment products and retirement plan solutions to plan sponsors and retirement advisors. Utilizes data-driven insights to refine strategies and tactics, ensuring alignment with Retirement Plan Services Segment Marketing objectives.

Responsibilities

• Collaborates closely with cross-functional partners—including Retirement Plan Services segment leads, sales, and product teams—to design and execute targeted multichannel marketing campaigns that engage plan sponsors and retirement advisors. Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement. Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
• Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.
• Assesses and synthesizes key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
• Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Preferred:

• Demonstrated experience marketing investment products specifically within the retirement plan space (e.g., 401(k), 403(b), defined contribution, defined benefit plans), especially to plan sponsors and/or financial advisors.
• Experience developing tailored messaging and content for institutional audiences, including benefits committees, HR teams, or retirement plan consultants.
• Strong analytical skills with a track record of leveraging campaign performance data to optimize marketing strategies for institutional clients.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for full time remote work.