Job Description

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
•   Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Provide recommendations and execute strategies for keyword opportunities and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Ability to draft ad copy and marketing strategies and to evaluate performance of areas advertised including SEO blogs and PPC campaigns.
• Must know google analytics, SEO knowledge, PPC knowledge; photoshop and graphic design elements are required.