Job Description

The Role
This position holder is responsible for

• Leading implementation of B2B marketing strategy in APAC
• Driving customer engagement and events across the region
• Developing and executing campaigns to generate leads and grow awareness of ADM Pet Nutrition Pantry
• Identifying key trends, opportunities, and challenges within pet nutrition industry to recommend innovative strategies
• Managing B2B marketing budget with efficiency and ROI tracking

Your Responsibilities
B2B Marketing Strategy & Planning

• Supports the development of B2B marketing strategy for the region, aligned with global business goals and regional market dynamics.
• Leads execution of ADM Pet Nutrition’s marketing strategy and vision
• Implements product innovation pipeline (I2L)
• Monitors and reports on key performance metrics, providing actionable insights and recommendations for continuous improvement

Customer Engagement & Events

• Develop and maintain strong relationships with key B2B customers and stakeholders
• Leads tradeshow planning and execution while tracking budget and ROI
• Assists the sales team with customer engagements and lead management
• Creates high-impact presentations for current and potential customers
• Develops lead engagement strategies

Campaign Development & Execution

• Leverage digital marketing channels (email, social media, webinars, etc.) to maximize reach and impact.
• Create compelling content and materials, including brochures, presentations, white papers, case studies, and digital assets while maintaining ADM brand integrity
• Connects with cross-functional teams to source information for new materials

Market Research & Insights

• Supports the scientific team with market insights
• Sources market and consumer data for use in case studies and trend reports
• Identify key trends, opportunities, and challenges within the pet nutrition industry to inform marketing priorities.

Budget Management

• Manage the marketing budget for the APAC region, ensuring efficient allocation of resources and ROI tracking

Your Profile

• Bachelor’s degree in Marketing, Business Administration or similar field. Advanced degree preferred.
• 4+ years of experience in B2B marketing
• Pet nutrition/ingredients is preferred. Human or animal nutrition is also acceptable.
• Experience working with an Asia regional team (beyond China) is important.
• Full professional proficiency in Mandarin and English
• Strategic thinking, problem-solving, and innovative mindset
• Experience in tradeshow management and execution is required
• Prior experience managing marketing budget independently is necessary
• Availability to travel within China and the APAC region as needed
• Strong interpersonal, verbal, and written communication skills
• Experience with email marketing or marketing automation is a strong plus
• High level of confidentiality, integrity and business ethic
• Ability to work in a fast-paced, cross-cultural team

City

Shanghai

State

Shanghai

Location Country

China

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.