Job Description

• Management: Manage the effective achievement of Marketing objectives through the leadership of Marketing– setting individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal – in order to maximize subordinate and the performance of the department.
• Budgets and Plans: Prepare and recommend the Marketing budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, and areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalized upon.
• Policies, Systems, Processes, & Procedures: Implement approved departmental policies, processes, procedures and instructions to subordinates and monitor their adherence so that work is carried out in a controlled manner.
• Day- to-day Operations: Supervises the day-to-day operations of Marketing to ensure that work processes are implemented as designed and comply with established policies, processes and procedures.
• Brand -Develop overall Category marketing strategy and annual plan for assigned brands, based on understanding of customers, products and market environment for both short & long terms.
• Pricing -Confirm and recommend pricing analysis to optimize profit in competitive environment
• Advertise& Promotion- Develop & implement effective advertising & promotional campaigns for the brands assigned by working with agencies with creativity and in line with strategic direction...
• Standards & Regulations- Ensure that all activities are monitored and regulatory compliance audits and inspections are conducted for an effective implementation of regulatory standards
• Projects-Plan and supervise the implementation of department’s projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), standards and objectives
• Organization Structure- Recommend an optimum organization structure so that resources are optimally utilized and communication can take place in an efficient manner
• Continuous Improvement: Contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.
• Reporting: Prepare reports timely and accurately to meet Bayara and Marketing department requirements, policies and standards.
• Health, Safety, & Environment: Monitor the adherence to all relevant safety and environmental management procedures and controls to guarantee employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.
• Related Assignments: Perform other related duties or assignments as directed.