To execute the annual Marketing Plan for the business. Complete ownership of the brand for the specified portfolio of the products and driving topline business growth through an effective marketing mix. Working closely with the sales, application and medical affairs team to build product positioning in the market.
Who We Are
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.
Position Title Marketing Manager- Microbiology
Department IDS
Reports to Marketing Leader
Qualification Bachelors/ Master’s degree in life sciences; MBA in marketing
Experience 5-8 yrs
Main Responsibilities
Market development/Advocacy/Partnerships:
Process Efficiency: Weightage-10%
Process and Self Development:
Job Requirements
Contacts (Internal & External)
Internal
Marketing Manager
Business Director
National and regional sales manager
Medical Affairs Manager
Key Account Manager
Application specialists
Area Sales Manager
External
Hospital Infection Control Committee
Microbiologist
Physicians: Pulmonologists, Infectious Disease Drs, Critical Care Specialists, Pediatricians
Stake holders in Infection control forums
Regional chapters of Professional Bodies in Microbiology/pathology/infection control space
Critical Challenges
Mapping and coordinating with internal stakeholders for effective execution of timely campaigns Ability to grasp market insights and correlate / update market plan Utilizing analysis to drive account level interventions for business growth
Culture and Benefits
Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.
How To Apply
Submit your application by clicking on the “apply” button at the top of the page.
Required Skills
Optional Skills
IND Gurgaon - Signature Towers B
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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