Job Description

Since 1971, A New Leaf has been dedicated to its mission of “Helping Families…Changing Lives,” making a positive impact on the lives of over 24,000 people annually in the Phoenix Metropolitan area. A New Leaf is committed to empowering individuals and enriching communities through transformative services. Guided by our core values—Compassion, Passion for Results, Collaboration, Accountability, Integrity, and Conscientiousness—we strive to create meaningful, lasting impacts in the communities we serve.

Marketing Manager

A New Leaf is committed to empowering individuals and enriching communities through transformative services. Our core values—Compassion, Passion for Results, Collaboration, Accountability, Integrity, and Conscientiousness—guide us in creating meaningful, lasting impacts in the communities we serve.

Salary: $80,000 yr

Schedule: Mon - Fri 9- 5pm

Job Summary

The Marketing Manager provides visionary leadership for A New Leaf’s communications, marketing, and public relations efforts. This position ensures marketing strategies are data-driven, inclusive, and aligned with the agency’s mission, while fostering collaboration across departments to achieve measurable outcomes.

Responsibilities

• Develop and implement a comprehensive communications strategy tailored to key audiences (e.g., donors, clients), with clear timelines, accountability, and measurable outcomes.
• Lead a cohesive, multi-platform communications approach—including digital (website, email, social media, video, photography) and traditional (print, phone, direct mail)—with continuous performance evaluation and refinement.
• Collaborate with the Development leadership team to design and execute marketing campaigns that support major gifts, planned giving, private grants, in-kind donations, and volunteer initiatives.
• Drive strategy and performance of the Annual Fund, focusing on donor retention, new donor acquisition, and lapsed donor re-engagement.
• Leverage Raiser’s Edge to strengthen donor communications and engagement, while evaluating new tools and technologies for enhanced communication and project management.
• Lead the execution of A New Leaf’s brand and content strategy, ensuring alignment in quality, tone, and message across all platforms.
• Oversee the design, production, and distribution of key communications materials, including the annual report, brochures, donor content, fact sheets, email campaigns, and print ads.
• Analyze key marketing and communications performance metrics (KPIs); use data-driven insights to refine strategies and improve audience engagement.
• Manage digital presence, including SEO, online listings, and reputation management, to optimize search visibility and drive web traffic.
• Champion a culture of customer service, ensuring high-quality, consistent experiences for donors, clients, partners, and internal stakeholders.
• Serve as a strategic advisor to executive leadership, offering insights on brand positioning, marketing trends, and growth opportunities.
• Stay informed about internal programs and services to ensure effective marketing alignment and support across the organization.
• Oversee all public relations efforts—including media outreach, press release distribution, interviews, and multimedia coverage.
• Act as the primary media contact or coordinate media engagement with appropriate internal experts.
• Manage the award and recognition nomination process, identifying and submitting opportunities for visibility through business, civic, and industry recognition.
• Support legislative and advocacy-related communications in partnership with leadership.
• Train and equip staff, volunteers, and stakeholders to effectively represent the organization’s brand and impact in public settings.
• Supervise daily operations of the marketing and communications department.
• Lead hiring, onboarding, and training for departmental staff.
• Administer performance management, including coaching, disciplinary action, and terminations in alignment with company policies.
• Conduct timely and constructive performance evaluations.
• Develop and manage the department’s annual operating budget for marketing, communications, and public relations activities.
• Establish and manage relationships with external vendors to ensure high-quality services and responsible budget use.
• Grow and engage the marketing committee to support strategic initiatives and enhance effectiveness.
• Streamline internal workflows for marketing requests, campaign fulfillment, and in-kind donation tracking; explore and implement new technologies to increase efficiency.
• Supervise and support assigned volunteers and interns, fostering growth and engagement.
• Serve as an active contributor to the Development Team and represent A New Leaf in community settings as needed.
• Uphold the AFP Code of Ethical Principles and Standards and the Donor Bill of Rights in all professional conduct.
• Use a personal vehicle as needed for business-related travel.
• Be available to work evenings or weekends as organizational needs require

Qualifications

Education

• A Bachelor’s degree in Business Administration, Marketing, or a related field required
• Master’s degree preferred

Experience

• Minimum of five years of experience in marketing and long-range planning required
• Advanced verbal and written communication skills
• In-depth knowledge of market trends and developments
• Strong understanding of marketing strategies and best practices
• Proven leadership and supervisory abilities
• Proficient in Microsoft Office and Raiser’s Edge database management software

Working Conditions/Physical Requirements:

• Primarily office-based work with travel to client homes, meetings, and site visits.
• Ability to sit for extended periods while working on a computer.
• Occasional lifting of up to 25 lbs. for materials or office supplies.
• Exposure to typical office equipment, such as computers, phones, and printers.
• Ability to manage multiple tasks and case
• Must be able to maintain confidentiality and professionalism in all client and team interactions

Compliance Requirements:

• Must Be At Least 21 Years of Age
• Class One Fingerprint Clearance Card
• DCS Central Registry Background Check
• Drug Screening
• Valid Unrestricted Driver’s License
• Current Auto Liability Insurance
• 39 Month Motor Vehicle Record
• Adhere to all organizational policies, including the Code of Conduct, professional standards, and relevant regulations.

Responsible to: Chief Development Officer

Supervisory Responsibilities: Marketing/Communications Staff

We appreciate your interest in our organization. We consider applicants for all positions without regard to race, religion, color, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.

A New Leaf is an at-will employer. Any offer of employment with A New Leaf is contingent upon a successful consumer report, which includes verification of employment, education, criminal background search, and driving records.

A New Leaf is an Equal Employment Opportunity Employer and participates in the E-Verify program.

BENEFITS PACKAGE:

All of our employees enjoy the following benefits: direct deposit, competitive pay, accrued sick time, Employee Assistance Program (EAP), an annual team member appreciation event, and an informal yet professional team environment.

For full-time employees, we also provide the following as part of the total compensation plan: Medical/Dental/Vision Coverage, Accrued Sick and Vacation Time, Paid Holidays, Life Insurance, AD&D, Short-Term Disability, 401(K), Tuition Reimbursement, and a Wellness Program. This program has received a Silver Level of excellence in worksite wellness and includes Annual Biometrics, Gym Reimbursements, Wellness Initiatives, Workers Compensation improvements, and much more.