Job Description

Job Title

Marketing Manager - Marketing & Business Development

At Rabobank, our commitment to our employees and clients is at the heart of everything we do.

As the world’s leading specialist in food and agribusiness banking, one of our key strengths lies in our people who have a deep understanding of agriculture and are committed to adding long-term value for clients.

Our culture is unique, because every day our people work knowing that we are all playing our part in supporting our farmers to feed the world. We strive to create an open, balanced, and flexible workplace where people feel that they belong, can be open and honest, and are supported…we are focused on growing each other.

About the team and role – fixed-term contract, through until September 2026

The Marketing team supports Rabobank’s ambition to ‘own the Food & Agribusiness space’ in Australia through commercial and creative marketing strategy and execution that brings to life the ‘Rabobank difference’ and helps deliver Rabobank’ s business goals.

The team provide marketing, communications and business development support for Rabobank Australia’s regions, branches, relationship managers and commodity sector groups to help convert prospects, retain clients and increase customer advocacy.

Critical to success is the ability to build rapport and relationships with a diverse range of internal stakeholders, drive internal and external customer value and optimise marketing return on investment.

Responsibilities and Accountabilities:

• Execute Rabobank’s marketing plan to achieve Rabobank Australia’s business objectives - spanning Brand, Advertising (print / digital / outdoor), Social Media, Campaign Management, Direct Marketing, Email Marketing, Local Area Marketing, Content (articles, thought leadership papers, reports, case studies, infographics, photography, videos etc), Collateral, Signage, Sales Tools, Prospect Pitches, Sponsorships and Events.
• Strategic Marketing Business Partner to Country Banking to own the F&A space and grow the business..
• Strategic partner to the Commodity Sector Groups to own the F&A space and grow the business in the identified sectors. Improve effectiveness of designated Commodity Sector Group/s planning, execution, communication, engagement and reporting through active participation and leadership in the strategy and working groups.
• Curate regional knowledge and network experiences both physical, digital and hybrid formats to support commercial success and enhanced brand reputation e.g. visiting experts program.
• Event planning, liaison, management and on the ground support to ensure events run smoothly, and are executed to best practice standards, including reporting.
• Work collaboratively with other interdependent streams e.g. Community, Sustainability, RaboResearch, Internal Communications, Sales Enablement, and Media Relations to ensure marketing initiatives are delivered to brief, on budget and realise business growth.
• Champion use of the CRM system and data integrity, provide user support to stakeholders, and continuously look at ways to enhance the system and its usage across the Bank.
• Manage multi-channel national, regional, and local area marketing campaigns (end-to-end: strategy, planning, execution, analysis, reporting) in order to meet business objectives.
• Write and edit client-facing communications, collateral, and channels (e.g. client emails, letters, newsletters, brochures, campaigns, presentations, website copy).
• Identify and implement system / process / workflow enhancements to reduce operational efficiencies and increase the Marketing department’s capacity to focus on value-adding activities.
• Ensure Rabobank’s branding, style and tone of voice is correct and consistent, and all job requests adhere to the approval process, including marketing, stakeholder and legal approval, and filing for audit purposes.
• Other marketing tasks as required (e.g. develop stakeholder presentations, competitor activity tracking, manage marketing job requests, update marketing intranet ‘toolkit’, update photo library, proof reading, update budget spreadsheets, create quarterly touchpoint calendar, manage promotional items, write marketing policies, procedures and how to guides etc).
• Leverage strategic brand partnerships eg Channel 10 Farm to Fork, Saveful, Company podcast, Humans of Agri podcast etc.

To be successful in the role you will have:

• A Marketing, Communications, Business or similar degree
• Strong marketing and communications experience
• Experience within a strategic sponsorships & events space or role
• Marketing project management experience
• Campaign management and reporting experience
• Experience with CRM systems
• Digital marketing experience preferred
• Social media marketing experience
• Experience in stakeholder management
• Strong interpersonal, collaborative, and relationship building skills
• Experience managing budgets
• Ideally you will have an understanding of the food & agriculture industry, and agribusiness

What we're proud to offer you:

Rabo@Anywhere is our hybrid way of working at Rabobank and for Australia, that means we have a blend of time working between the office and home.

Wellbeing leave These leave days support greater work/life balance and is just another way we are helping our employees to lead happier, healthier, and more fulfilling lives.

Education Assistance Program Rabobank values the development of its people and has a great Education Assistance Program to assist with professional development.

Bonus and Additional Leave We realise sometimes 4 weeks Annual Leave isn't enough! At Rabobank we provide an incentive for eligible employees to receive 1 extra week Annual Leave and an option to purchase another 2 weeks Annual Leave.

Extra Insurance Rabobank recognises that employees need to protect their financial wellbeing, in the event of serious illness, injury, or even death. Rabobank provides eligible permanent employees with employer-funded Death, TPD and Income Protection Insurance.

Rabo Workplace Giving program As part of Rabobank's global Corporate Social Responsibility, Workplace Giving aims to encourage employees to contribute to our community. Rabo Workplace Giving program matches employee donations to selected Social Partners.

Our Values

Rabobank Australia values inclusion, belonging, and positive experiences for all. Our work environment, our benefits, and the way we live our values, “Client Driven”, “Responsible”, “Professional” and “Cooperative” make it a great place to work. We welcome applicants from diverse backgrounds.

Please let our Talent Acquisition team know if you need any accommodations to make our opportunities more accessible to you.

Rabobank is not accepting submissions from recruitment agencies for this role.

You must hold valid work rights to be considered for this role