📍 Location: Ras Al Khaimah, UAE (International Travel Required)
🎓 Qualification: Bachelor's Degree in Marketing, Business, Communications or related field (MBA preferred)
💼 Experience: 7–12 Years (Minimum 5 years in Lubricants, Automotive, Industrial Chemicals, or FMCG)
We are looking for a dynamic and strategic Marketing Manager to drive the global marketing initiatives for our growing Lubricants & Greases business. This role is ideal for a marketing professional with strong experience in brand management, product marketing, digital campaigns, distributor support, and international market development.
You will work closely with Sales, Technical, Product Development, and Commercial teams to strengthen brand visibility, accelerate business growth, and support our expanding distributor network across Africa, the Middle East, Asia, and other international markets
Develop and execute annual marketing strategies aligned with business objectives.
Drive brand positioning and awareness across global markets.
Lead product launches for automotive, industrial, marine, and specialty lubricants.
Create impactful marketing collateral, technical literature, presentations, and sales toolkits.
Plan and execute digital campaigns across Google, LinkedIn, Facebook, Instagram, and YouTube.
Improve website traffic, SEO/SEM performance, lead generation, and campaign ROI.
Track digital marketing KPIs and optimize campaign effectiveness.
Support global distributors with promotional campaigns, branding, product launches, and marketing materials.
Develop distributor marketing toolkits and dealer engagement programs.
Plan trade promotions, merchandising initiatives, and retail branding activities.
Lead participation in international exhibitions such as Automechanika, ADIPEC, Lubricant Expo, and other industry events.
Conduct market research, competitor analysis, and identify growth opportunities in export markets.
Manage annual marketing budgets and agency relationships.
Coordinate packaging, artwork, and product label development.
Support CRM initiatives, lead generation campaigns, and sales enablement activities.
Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
7–12 years of marketing experience, with at least 5 years in Lubricants, Automotive, Industrial Chemicals, or FMCG.
Strong experience in Brand Management, Product Marketing, Trade Marketing, and Digital Marketing.
Exposure to international/export markets and distributor management is highly preferred.
Knowledge of automotive & industrial lubricants, OEM specifications (API, ACEA, ILSAC, JASO), and packaging regulations is an advantage.
Hands-on experience with Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, CRM tools, Canva/Adobe Creative Suite, and MS Office. SAP Business One & Power BI knowledge is a plus.
Strategic Marketing & Brand Building
Product Launch Management
Digital & Performance Marketing
Distributor & Channel Marketing
Market Intelligence & Competitive Analysis
Budget & Campaign Management
Leadership & Team Collaboration
Strong Communication & Presentation Skills
Opportunity to work with a fast-growing international lubricants manufacturer.
Exposure to global markets and leading industry exhibitions.
Collaborative work environment with international business exposure.
Career growth with a high-impact leadership role.
✈️ Travel Requirement: Willingness to travel internationally (30–40%) for distributor support, exhibitions, customer meetings, and market development.
SPERTON is a full-range provider of Global Recruitment, People Management, Global Mobility and Business support services within focused industry sectors. Our head office is located in Norway. We have over 20 years’ of experience supporting clients within the Human Resources area. We can support you globally through our own companies and partners in more than 140 countries.
Sperton had been specializing in the supply of the very best freelance and permanent white-collar professionals working with projects. We provide consultant and recruitment services to companies of all types and sizes, including consultancies, contractors, sub-contractors, developers and end clients operating across a wide range of projects and environments.
Now our services also include People Management, Global Mobility and Business Support Services.
Legal entity set-up, payroll services, HR administration, compliance, and insurance provision, cultural awareness training, and mobility support – everything needed to work compliantly with local legislation and regulations in different countries.
With over 20 years of global experience within project execution, we understand your challenges and know how to support you from the start to the end of the project.
