Job Description

Marketing Manager | Kids Category (Maternity Cover)

THE OPPORTUNITY

Ready to shape how Boozt grows and develops one of its most important departments across markets?

We are looking for a Marketing Manager for a maternity cover of approximately 13 months to lead the marketing agenda for our Kids department.

In this role, you will work at the intersection of customer insight, commercial priorities, Buying strategy and marketing. You will help define what Kids should stand for at Boozt, identify the categories, themes and moments we should prioritise, and translate these into a strong marketing plan across our markets.

You will work closely with Buying & Merchandising, our market and campaign teams and specialist functions across CRM, E-commerce, Media, Brand & Creative and Social to ensure that the right Kids priorities are brought to market in the right way.

This is a role for a commercially strong marketer who combines strategic thinking with a practical understanding of what it takes to create relevant, high-performing marketing in a fast-moving e-commerce environment.

WHAT YOU WILL DO

You will be responsible for developing and continuously strengthening the Kids marketing agenda.

Your key responsibilities will include:

• Own the Kids marketing plan and positioning, defining the key categories, themes and customer opportunities to prioritise throughout the year, based on commercial performance, customer insight, seasonality and Buying strategy.
• Work closely with Buying & Merchandising to ensure that assortment priorities, strategic category opportunities, launches and relevant brand initiatives are translated into strong customer-facing marketing opportunities.
• Drive the Kids agenda across markets and campaigns, adapting priorities with the market/GTM team to reflect local customer needs, commercial potential and seasonality, while ensuring Kids is represented in larger Boozt campaigns with the right categories and propositions.
• Set the direction for customer-facing marketing partnering with Campaign Leads, E-commerce, CRM, Media, Brand & Creative and Social to translate Kids priorities into relevant campaigns, onsite experiences, customer journeys and content. You own the commercial direction and priorities, while specialist teams drive execution.
• Own performance and continuous improvement, using data and customer insights to measure impact, identify growth opportunities, challenge existing plans and strengthen the Kids marketing agenda.

HOW THE ROLE WORKS

You will be the marketing owner for the Kids department.

This means you are accountable for defining:

• what Marketing should prioritise within Kids
• why those priorities matter
• when they are relevant
• which markets they matter in
• what commercial or customer outcome they should deliver

YOUR PROFILE

We are looking for someone who combines strong commercial judgement with a genuine understanding of customers, categories and marketing. You know how to turn insights into clear priorities and bring people together around opportunities that drive business results.

We imagine that you bring:

• At least 5 years of experience in e-commerce, retail or consumer marketing, preferably within fashion, kidswear or a related category.
• Strong commercial understanding, connecting customer behaviour, category performance, seasonality and marketing opportunities.
• Experience developing marketing strategies and plans, translating business and customer insights into clear priorities and actionable initiatives.
• Strong analytical skills and confidence working with performance data. Experience with Qlik Sense, Google Analytics or similar tools is an advantage.
• Strong stakeholder-management skills and the ability to challenge constructively, make clear recommendations and prioritise across Buying, commercial, creative and digital teams.
• Strong marketing judgement, a high quality bar and a structured, proactive approach, combined with the flexibility to navigate a fast-moving environment.
• Fluency in English, our company language.

WHY JOIN NOW?

Boozt is evolving how Marketing works across markets, departments and specialist teams.

This role therefore offers the opportunity not only to lead the Kids marketing agenda during the maternity-cover period, but also to contribute to how we build a stronger, more commercially focused and more market-relevant marketing organisation going forward.

Apply today – we’re excited to learn more about you!

Only applications submitted in English will be considered.

Important: Applicants must have the legal right to work in Denmark at the time of employment. Please note that this position does not include visa sponsorship or relocation support.

We review applications on an ongoing basis. You can read more about the process under Recruitment.

BOOZT PERKS

• Great personal and internal career development opportunities
• A culture built on our values of trust, freedom, and responsibility
• Driven and passionate international colleagues
• A generous employee discount
• Healthy and delicious breakfast and lunch, top-quality coffee, and fresh fruit available all day
• In-house gym, onsite masseuse, and medical doctor
• An amazing HQ in central Copenhagen – the iconic, energy-efficient Krystallen building, recognized for its architectural design and sustainability. Enjoy breathtaking city views and much more!