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Meaningful Work From Day One
At Jack Daniel’s UK, we live by a maverick mantra - living life on your own terms Working on one of the world’s most iconic brands is purposeful, fun, and deeply rewarding.
As Marketing Manager, you will lead the paid, earned, and owned communications agenda for Jack Daniel’s in the UK, the brand’s largest market outside the US. You will shape how Jack Daniel’s shows up culturally, socially, and in media, ensuring our storytelling is distinctive, meaningful, and commercially impactful.
This is a Maternity Cover for 12-14 months. The working style for this role is 4 days a week in the office with Fridays at home.
What You Can Expect
Develop and own the UK communications strategy across PR, earned media, social, influencer, and partnerships
Lead and orchestrate the Jack Daniel’s integrated communications brief
Partner with the media agency to optimise channel mix, investment decisions, and effectiveness (MMM)
Establish and embed the new That’s What Makes Jack, JACK integrated campaign
Oversee and amplify key partnerships (e.g. Revive Live)
Translate brand positioning into culturally relevant storytelling that reinforces Jack Daniel’s premium credentials
Track performance, analyse results, and optimise based on insight
Analyse market trends and competitor movements to inform strategy
Lead and orchestrate the Jack Daniel’s annual Brand Planning process, ensuring strategic alignment with commercial objectives
Partner closely with Sales, Insights, Customer Marketing, and Finance to translate brand strategies into actionable commercial plans
Manage A&P budgets, tracking, and spend management
Build strategic relationships with the Global Team
Coach junior members of the team
What You Bring to the Table
Senior‑level marketing background with a proven track record in fully integrated campaigns
Strong understanding of UK media, culture, and creator ecosystems
Demonstrated success in brand strategy, campaign development, and digital/social media
Experience in spirits or FMCG is required
Strong agency and cross‑functional management skills
Strategic thinker with the ability to translate global strategy into local execution
Commercially minded with experience driving revenue‑generating initiatives
Excellent planning, operational, and budget management skills
Strong storytelling ability and communication skills (written, verbal, presentation)
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L3
Number of Openings Available:
1
Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.
