Responsibilities & Key Deliverables

As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. Additionally, lead designated Marketing Centres of Excellence (COEs) with primary responsibility for Mahindra Auto Global Digital & social media to drive capability development, standardization, governance and best practices across International Operations.

Key Responsibilities

Regional Marketing Strategy & Planning

Develop annual marketing plans, assess market trends, competition and customer insights for assigned regions.

Brand Building & Integrated Communication

Execute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency.

Distributor & Market Activation Management

Partner with country teams and distributors for effective implementation of marketing initiatives.

Centre of Excellence (COE) Ownership

Lead and govern Mahindra Auto Global Digital & Social Media platforms and Internal Communications across International Operations. Drive content strategy, channel management, engagement, governance, capability building and performance tracking. Additionally, lead other assigned Marketing COEs

Marketing Performance & Budget Management

Manage budgets, track ROI, evaluate performance and recommend improvements.

Key Competencies & Skills

• Managing diverse market requirements across multiple countries.
• Ensuring consistent Mahindra brand positioning while accommodating local needs.
• Driving execution excellence through distributor-led business models.
• Balancing regional priorities with COE responsibilities.
• Influencing stakeholders across functions, geographies and markets.
• Delivering measurable ROI from marketing investments

Dimensions:

• Markets Supported: Assigned International Region / Market Cluster
• COE Responsibility: Primary ownership of Mahindra Auto Global Digital & Social Media and Internal Communications COEs, along with responsibility for additional Marketing COEs as assigned across International Operations.
• Agency Partners: Advertising, Digital, Media, Research and Event Agencies
• Planning Horizon: Annual planning with quarterly reviews
• Travel Requirement: Periodic international travel as per business requirement
• Other Key Stakeholders: Distributor and Country Teams

Education Qualification

• MBA/PGDM in Marketing or equivalent preferred from a premier B School; Engineering preferred
• 6–10 years in marketing, brand management, regional or international marketing
• Skills & Capabilities
• Strategic Marketing, Brand Management, Digital Marketing, Consumer Insights, Budget Management, Stakeholder Management, Cross-cultural Understanding, Execution Excellence

General Experience

Internal

Purpose

Regional/Country Business Heads

Align business and marketing objectives

International Sales Teams

Support market growth initiatives

Product Planning Teams

Launch and communication alignment

Corporate Brand Team

Brand governance

Distributors

Marketing planning and execution

Advertising Agencies

Campaign development

Digital Agencies

Digital campaign development and execution

Market Research Agencies

Consumer and market insights