Job Description

At Kellanova, innovation fuels how we win with consumers, and this Marketing Manager Innovation & Initiatives role sits right at the heart of that ambition. This is a 12-month fixed-term contract.

Based in Dublin, Ireland in a hybrid model, this role is an exciting opportunity to shape the future of our European Wholesome Snacks portfolio by turning bold ideas into products that people love, buy, and come back for again.

This role plays a critical part in driving sustainable growth by developing new products from early-stage concept through to flawless execution, grounded in deep consumer understanding and sharp commercial thinking. Working across markets and functions, the Marketing Manager Innovation & Initiatives will help ensure Kellanova continues to lead with purpose, relevance, and impact in a fast-moving, trend-led category.

A Taste of What You’ll Be Doing

• Innovation strategy: In close partnership with the Senior Marketing Director and the wider team, the role will help define and shape the long-term innovation strategy for the European Wholesome Snacks business, aligning cross-functional partners around a clear, inspiring roadmap for growth.
• Consumer opportunity development: By collaborating with the European Insights team, the role will identify emerging consumer needs, category white spaces, and future trends, translating them into compelling innovation ideas and persuasive customer-facing selling stories.
• Project delivery: The role will guide and support the team in working cross-functionally with R&D, Supply Chain, Finance, Sales, and other partners to deliver best-in-class innovation projects that fuel category growth and strengthen Kellanova’s portfolio.
• End-to-end leadership: Acting as a connector across the Wholesome Snacks end-to-end team, the role will foster strong collaboration, transparency, and accountability, encouraging a solution-focused mindset and a culture where great ideas can thrive.
• Commercial leadership: With a strong commercial lens, the role will drive both top-line and bottom-line growth, ensuring innovation activity is rooted in clear P&L impact, sound business cases, and disciplined portfolio management.

We’re Looking for Someone With

• Proven success in CPG innovation, with a track record of driving profitable, penetration-led growth
• Strong P&L understanding and commercial acumen
• A curious, consumer-first mindset with a passion for emerging food and lifestyle trends
• Experience developing clear strategies and translating them into actionable plans
• Confidence influencing and leading cross-functional teams in a fast-paced environment

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here