Job Description

Digital Marketing & Performance Marketing

• Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India
• Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region
• Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region
• Support the APAC region with Marketing CRM handling and lead journey optimization

Regional Marketing & Localization

• Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements
• Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives
• Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC
• Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement

Events & Customer Engagement

• Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India
• Support regional event promotion through digital marketing activities and integrated campaign execution
• Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI
• Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution

Reporting & Performance Analysis

• Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets
• Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making
• Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

Requirements

KEY MEASURES & INDICATORS (main KPIs used in the role)

1. Demand Generation & Lead Performance

· Number of marketing-qualified leads (MQLs) generated for Indian market

· Cost per lead (CPL) and campaign ROI for local initiatives

· Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)

2. Campaign Effectiveness

· Performance of digital campaigns (CTR, engagement rate, conversion rate).

· On-time execution and optimization of local campaigns aligned with global initiatives.

3. Brand Awareness & Visibility

· Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).

4. Events & Customer Engagement

· Number of leads generated through local events.

· Post-event follow-up performance (lead conversion, engagement).

5. Reporting & Continuous Improvement

· Timely and accurate delivery of local marketing performance reports.

· Quality of insights and recommendations provided to improve future campaigns.

· Demonstrated improvements in campaign performance over time based on data-driven optimizations.

PROFILE REQUIRED

Professional Background

· 5+ years of marketing experience in B2B environments

· Strong background in digital marketing, demand generation & lead nurturing

· Knowledge of event management is required

· Experience working in global organizations with regional responsibilities

· Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes

· Background in automotive and/or SaaS is a plus

Skills & Abilities

· Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)

· Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives

· Knowledge of LinkedIn Ads, SEO and SEA

· Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel

· Skilled in content creation and localization with a talent for storytelling

· Strong stakeholder management skills to align cross-functional teams on regional priorities

· Comfort working in fast-paced, global environments

· English level C1 or higher