Job Description

Hyde is embracing an evolved brand identity that is all about a festival vibe with music at its core. Hyde perfectly balances an elevated bohemian-chic aesthetic with a youthful, laidback ambience. The spaces are defined by vibrant colors and are designed to encourage serendipitous connections and new discoveries around every corner. Hyde is all about the freedom and personal discovery that comes with great music, time with friends and connecting with something bigger.

Hyde is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.

And now, Hyde is making its big debut in Mexico bringing the music and festival spirit to Mexico City.

• Develop and execute creative marketing campaigns that highlight our hotel, food & beverage outlets, events, and guest experiences.
• Champion the Hyde brand story across all touchpoints, from social media and digital to print, PR, and on-property activations.
• Manage day-to-day marketing efforts, ensuring consistency, quality, and a tone of voice that’s unmistakably Hyde.
• Support the development of marketing strategies and initiatives in line with business goals and revenue targets.
• Collaborate with internal teams and agency partners to produce high-impact content, visuals, and storytelling.
• Stay in tune with Mexico City's local scene — from food and drink to music and art — and use your insight to craft campaigns that connect with our audience.
• Help plan and promote brand events, collaborations, and experiences that drive buzz and foot traffic.
• Track campaign performance and provide actionable insights to refine strategies and maximize ROI.
• Build relationships with local creatives, influencers, and brand partners to amplify our voice and presence in the market.
• Support with PR, media outreach, and community engagement, helping position Hyde as the place to be.
• Any other reasonable duties as assigned by the supervisor or manager
• We recognize we are in the hospitality industry and that may require us to provide lateral service. We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional service.

Qualifications

We are looking for you – with personality and that certain something:

• Proven experience, minimum two (2) years, in brand marketing, ideally within a luxury and/or lifestyle hotel, hospitality setting, or similar creative industries where building a distinctive brand presence was at the forefront.
• Strong background in executing bold, innovative marketing campaigns that resonate with diverse audiences. Expertise in digital marketing, experiential events, and creative storytelling will be your toolkit.
• You’re a natural leader with the ability to inspire and grow a talented marketing team, while also working cross-functionally with other departments to deliver on Hyde’s brand promise.
• A deep understanding of Mexico City’s nightlife, food, beverage, and cultural scene is essential – your knowledge of the city’s pulse will help you make Hyde a must-visit destination.
• Experience in pre-opening brand strategy and marketing launches will give you an edge. You understand how to integrate a brand into a new space, from design to launch and beyond, ensuring it’s an unforgettable experience from day one.

Additional Information

What’s in it for you…

• The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Discounts across the entire Ennismore family of brands.