Job Description

The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

1. Administration:

• Serve on property leadership team.
• Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.

1. Social Media:

• Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.
• Champion social media marketing and day-to-day activities including:

a. Create high-quality content calendars that connect with followers to take action.

b. Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.

c. Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.

d. Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.

• Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
• Analyze social media KPIs and adjust game plan as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.
• Capture quality photography and video content for social media.

1. Digital Marketing:

• Maintain online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed.
• Create and deploy newsletters routinely.
• Assist in distributing outlet menus online.
• Conduct online audit routinely to ensure online information is up to date.
• Develop and execute social media paid campaigns maximizing ROI.
• Develop and manage paid advertising campaigns.

1. Local Marketing:

• Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
• Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.

1. External Partnerships:

• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
• Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
• Lead and coordinate efforts for public relations.
• Leverage available brand affiliated marketing support resources.