Marketing Manager - Haircare, Beauty, G&B
Job Responsibilities:
• Deep dive consumer insights across categories to identify key triggers and barriers, helping to formulate the marketing objectives and required behavior shifts to meet business goals.
• Collaborates with R&D, Finance, Supply Chain, and Consumer Marketing teams to design and maintain consumer-centric propositions, ensuring that new product launches and innovations align with market needs and deliver superior value.
• Consults with insights teams to gather and present local consumer, market, and competitor insights to the global team, ensuring that these are leveraged for effective product innovation and business growth.
• Formulate & execute campaign activation to support business growth with a consistent execution of the Consumer Experience Journey across all touchpoints.
• Evaluates in-market performance through the analysis of category growth, market share, and brand strength metrics, collaborating with analytics and media teams to refine and optimize marketing strategies based on these results.
• Closely work with sales team in developing and executing a rolling business plan, managing A&P (Advertising & Promotion) spend to support ongoing business growth and new commercial innovations.
Minimum required Education:
Bachelor's/ Master's Degree
Minimum required Experience:
- Minimum 4 years of experience at Marketing, Communication for leading consumer brands;
- Consumer industry, beauty or FMCG industry experience is preferred;
- Strong communication and presentation skills;
- Ability to manage and influence multiple stakeholders on various levels.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business
• Discover our rich and exciting history
• Learn more about our purpose
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here
Over the past decade we have transformed into a focused leader in health technology.
At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.
As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.
Visit our website: http://www.philips.com/
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