Shape the industry of tomorrow – with us
As part of Siemens Digital Industries, you actively drive digital transformation in machine building. With our comprehensive portfolio of automation, software, and digital technologies, we enable machine builders worldwide to produce more efficiently, flexibly, and sustainably.
In this role as Marketing Manager for the General Machine Building segment, you develop and implement global marketing campaigns and create impactful go-to-market strategies – with direct influence on growth and market success.
Your Mission in Our Team
The General Machine Building segment forms the heart of our machine builder portfolio. You will be part of an international team that positions innovative automation solutions and digital technologies in the market. Your mission is to build the bridge between product innovation and customer success – through strategic marketing that delivers results.
Challenges That Await You
- Definition of Marketing Strategy for Machine Building: You develop the marketing strategy for the General Machine Building segment. This includes defining target audiences, gaining deep understanding of their needs and requirements, and deriving measures that are precisely tailored to these target groups.
- Translating Solutions into Customer Success: You translate Siemens automation solutions into concrete customer use case scenarios and develop corresponding go-to-market concepts that clearly communicate the added value for machine building companies.
- End-to-End Portfolio Marketing: You position our complete TIA automation portfolio – from hardware through motion/drives to digital twin, software, and industrial AI – with consistent, solution-oriented communication.
- Planning and Conducting Trade Shows: You plan and conduct trade shows to present our solutions directly to target audiences and generate business opportunities.
- Collaboration in Campaign Creation: You bring machine building - relevant topics and your expertise into the creation of integrated marketing campaigns. You support closely with the Demand Center, regional teams, and external agencies to ensure that machine building expertise flows into all campaign activities.
- Data-Driven Lead Generation: You support data-driven lead generation initiatives across the entire funnel (Awareness, Consideration, Conversion, Nurturing) in close collaboration with the Demand Center and contribute your expertise to optimization.
- Performance & KPI Management: You support the measurement and optimization of campaigns based on KPIs such as MQLs, MIOV, Campaign ROI, and Sales Enablement usage – in collaboration with the Demand Center and by bringing machine building-specific insights.
- Cross-Functional Collaboration: You work closely with global sales, product marketing, the Demand Center as an important partner, regional marketing teams, and external agencies.
What Will Make Your Application Stand Out
- Professional experience in B2B marketing, ideally in an industrial or technology-driven environment
- Proven expertise in campaign management & demand generation, digital marketing & lead generation, and go-to-market strategies
- Technical understanding of automation, machine building, or industrial digitalization
- Proficiency with marketing automation, LinkedIn campaigns, SEO/SEA, webinar platforms, analytics & reporting, and lead nurturing systems Analytical and structured working approach with strong stakeholder management and results-oriented mindset
- Fluent English at business level; German language skills are highly appreciated and a significant advantage
- Willingness to travel approximately 10–20%
You'll Thrive Even More If You Also Bring
- Experience in positioning complex, technology-driven solutions
- Knowledge of digital twin or industrial AI
- Experience collaborating with international and global marketing teams
- Passion for innovation and digital transformation
This is what we offer you:
- Scope for Design: The opportunity to actively shape a pioneering topic and contribute your ideas.
- Exciting Projects: Work on innovative solutions that will shape the industrial world of tomorrow.
- Development Opportunities: Comprehensive training and development programs that advance you both professionally and personally.
- Flexible Working: Flexible working hours and hybrid work model, allowing you to work from home up to half your week, with contributions towards home office expenses.
- Inspiring team: An open corporate culture where collaboration and mutual support are highly valued.
- Attractive Compensation: A competitive salary package and at least CZK 34,000 to personalize your benefits from categories like
- Finance: contributions towards pension, life insurance, and/or long-term investment products (DIP), plus an Employee Stock Ownership Plan
- Wellbeing: Cafeteria system, e-meal vouchers or company canteen, company nursery (Prague and Ostrava), and exclusive employee offers/discounts
- Health: Discounted MultiSport card, and access to premium healthcare and crisis support (e.g. psychological counseling)
Ready for your next challenge?
If you recognize yourself in this description and want to help shape the future of Machine Building segment at Siemens, we look forward to receiving your application!
Siemens is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
We are committed to forming a team that represents a variety of backgrounds, perspectives, and skills. This is how we work best. Problem solvers and entrepreneurs are highly welcome.
Make your mark in our exciting world at Siemens and learn more: www.siemens.com
