We are looking for a dynamic and creative Marketing Manager with strong experience in the footwear industry. The ideal candidate must bring hands-on expertise in offline retail marketing, brand activation, and customer engagement strategies. This role will play a key part in strengthening brand presence, driving footfall, and supporting sales growth across retail outlets.
Develop and implement marketing strategies specifically for the comfort footwear category.
Plan seasonal campaigns, product launches, and retail activations.
Ensure brand consistency across stores, merchandise displays, and promotional materials.
Work closely with product, sales, and merchandising teams to align marketing with business goals.
Lead in-store marketing, mall activations, kiosk promotions, and brand visibility programs.
Oversee POS materials, window displays, and in-shop branding.
Coordinate with malls, event organizers, and retail partners for offline promotions.
Plan and execute customer engagement activities, sampling drives, and promotional events.
Analyze store performance and customer insights to optimize marketing strategies.
Monitor competitor activities within the footwear and lifestyle category.
Work with store managers to ensure marketing campaigns drive measurable impact.
Manage relationships with creative agencies, printing vendors, and activation partners.
Review and approve marketing collaterals, visuals, and campaign creatives.
Ensure timely delivery of marketing materials across all stores.
Manage marketing budgets for the footwear segment.
Track ROI of offline campaigns and provide regular performance reports.
Recommend improvements based on data and market trends.
Minimum 8 years of experience in marketing within the footwear, lifestyle, or fashion retail industry
Mandatory experience in offline marketing, retail activations, and in-store branding.
Previous experience working with footwear brands is an advantage.
Bachelors degree in Marketing, Business, or a related field.
Strong understanding of retail marketing and consumer behavior.
Creative mindset with an eye for visuals and branding.
Excellent communication and vendor management skills.
Ability to handle multiple projects and work in a fast-paced retail environment.
Strong analytical and reporting skills.
We are a trusted management consulting firm with a key focus on Search and Advisory solutions. Our purpose is to engage with leading organizations and support their human capital needs. We understand the challenges that our clients face while filling a vacancy and our candidates who seem unsure about the next best opportunity. We exist to humanize the entire process and transform it into a long standing relationship.
We believe people are the most vital element of an organization hence we instill a knowledge driven approach to our work and an open mind to connect with professionals globally. We are a trusted partner to our clients at all times and in exchange get to do some well-recognized work consistently.
With our head and heart at the right place we love doing this business. We are recognized by the quality of our placements and ability to offer customized solutions to our clients. With an intent to become a catalyst of change in the human resources industry, we strive day after day to deliver better results and make this business more people oriented.
