Key Responsibilities:

Brand Strategy & Business Planning

• 
  Develop and execute comprehensive
  brand and category strategies
  aligned with market trends, consumer insights, and business objectives.
• 
  Drive long-term
  brand growth plans
  while ensuring alignment with category dynamics and consumer preferences.
• 
  Manage annual business planning processes, identifying key growth drivers, business opportunities, and strategic priorities.
• 
  Deliver category revenue, profitability, and market share targets through effective planning and execution.

Marketing & Brand Communication

• 
  Develop and manage the
  brand experience calendar
  across the full marketing funnel, including awareness, engagement, conversion, and loyalty initiatives.
• 
  Plan and execute integrated marketing campaigns across ATL, BTL, digital, PR, activation, and eCommerce channels.
• 
  Work closely with creative, media, and digital agencies to develop impactful and consumer-centric communication strategies.
• 
  Monitor campaign effectiveness and optimize performance through data-driven analysis and continuous improvement initiatives.

Consumer Insights & Data Analytics

• 
  Analyze market intelligence, retail audit data, consumer behavior, brand health metrics, and media performance indicators to generate actionable business insights.
• 
  Translate consumer and market insights into effective marketing strategies, creative briefs, and commercial recommendations.
• 
  Identify market opportunities, implementation barriers, and improvement areas while developing corrective action plans.

Trade Marketing & Omni-channel Collaboration

• 
  Partner closely with Trade Marketing, Sales, and eCommerce teams to strengthen category growth and omni channel execution strategies.
• 
  Support the development of “path-to-purchase” initiatives, including in-store activations, promotional campaigns, and customer engagement programs.
• 
  Collaborate on strategic merchandising and promotional initiatives to enhance brand visibility and conversion across retail and digital platforms.

New Product Development & Launch Management

• 
  Lead and coordinate
  new product launches and product relaunch initiatives
  across cross-functional teams.
• 
  Develop launch strategies, business rationale, and commercialization plans for presentation to senior leadership and stakeholders.
• 
  Work closely with Supply Chain, Finance, Sales, and Operations teams to ensure successful execution of product launches.

Financial & Performance Management

• 
  Manage brand budgets and advertising investments effectively to maximize ROI and business impact.
• 
  Monitor brand P&L performance, understanding key drivers impacting sales, profitability, and operating margins.
• 
  Track and report business performance metrics, providing recommendations to optimize commercial outcomes.

Requirements

Job Requirements:

Education & Experience

• 
  Bachelor’s degree in
  Marketing, Business Administration
  , or a related discipline.
• 
  Minimum
  7 years of brand management experience within the FMCG industry
  .
• 
  Proven experience managing integrated marketing campaigns, product launches, and brand growth initiatives.

Skills & Competencies

• 
  Strong understanding of
  brand management, consumer marketing, and category development
  .
• 
  Digitally savvy with hands-on experience in
  digital marketing strategies, eCommerce platforms, and agency management
  .
• 
  Strong analytical capabilities with experience interpreting
  retail audit data, consumer panels, brand tracking, and media performance metrics
  .
• 
  Excellent communication, presentation, and stakeholder management skills.
• 
  Strong commercial acumen with understanding of
  brand P&L management and profitability drivers
  .
• 
  Ability to work effectively across cross-functional and regional stakeholder groups.

Personal Attributes

• 
  Creative, strategic, and highly results-oriented.
• 
  Self-motivated with the ability to work independently in a fast-paced environment.
• 
  Strong learning agility with a proactive and solutions-driven mindset.
• 
  Balances creativity and brand passion with data-driven and objective decision-making.