We are seeking a
Marketing Manager (Emirati National)
will lead the planning and execution of strategic marketing initiatives to
enhance brand visibility, strengthen customer engagement, and support
organizational growth within the utilities sector. This role demands strong
marketing expertise, leadership capability, and the ability to collaborate
across departments to deliver impactful, data
‑
driven marketing programs.

Key Responsibilities

Strategic Marketing & Planning

·
Develop
the annual marketing strategy and ensure alignment with organizational goals.

·
Conduct
customer insight studies, market analysis, and sector benchmarking to support
decision-making.

·
Plan
and execute integrated marketing campaigns across digital, print, outdoor, and
PR channels.

Brand Management

·
Oversee
brand identity and ensure consistent application across all internal and
external communication.

·
Maintain
and evolve brand guidelines, ensuring alignment with corporate reputation and
positioning.

·
Monitor
brand perception and implement initiatives to enhance public awareness and
trust.

Digital & Customer Engagement

·
Lead
digital marketing initiatives such as social media strategy, SEO/SEM, website
enhancement, and customer journey optimization.

·
Oversee
content development for digital channels, newsletters, and customer
communication platforms.

·
Improve
online engagement, traffic, and campaign performance through data-driven
insights.

Communication & Public Relations

·
Coordinate
with communication teams on media relations, press releases, and public
announcements.

·
Support
government communication, CSR initiatives, sustainability campaigns, and
customer awareness programs.

·
Manage
external agencies, creative partners, and production houses.

Campaign & Project Management

·
Develop
targeted campaigns related to conservation awareness, service updates,
sustainability programs, and new service rollouts.

·
Track
campaign performance and prepare analytical reports highlighting ROI and
impact.

·
Ensure
quality, timeliness, and alignment with regulatory communication standards.

Budget & Team Leadership

·
Manage
the marketing budget and ensure optimized spending.

·
Lead
and mentor a team of marketing professionals, fostering a high-performance
culture.

·
Oversee
procurement and vendor evaluation in accordance with internal policies.

Requirements

To be considered for this role, you need to meet the
following criteria:

·
Must
be an Emirati National (UAE National) with a valid Family Book (Khulasat Al
Qaid).

·
Bachelor’s
degree in Marketing, Communications, Business Administration, or related field
(Master’s preferred).

·
Minimum
8 years of marketing experience, including at least 3 years in a managerial
role.

·
Experience
in utilities, government entities, energy, infrastructure, or regulated
industries is a strong advantage.

·
Proficiency
in digital marketing tools, analytics platforms, campaign management, and
content strategy.

·
Strong
communication skills in English; Arabic proficiency is highly advantageous.

To view other vacancies we
have, please check our website
(
www.blackpearlconsult.com
) and
follow us on our social media accounts -
LinkedIn
/
Instagram

Follow the
Black Pearl channel on WhatsApp.

Disclaimer: Black Pearl will never ask for money or any
form of charge our candidates just to process or consider their application for
any of our available vacancies. If you happen to receive such a request from
any members of our staff or other individuals claiming to be part of Black
Pearl, please do call our office at +9712 622 55 03 or drop us a message on our
website -
www.blackpearlconsult.com
.

Please note:
Black Pearl does not accept any payments from candidates at any stage of the
recruitment process.