The Greater Change

Marketing Manager (Electronics and AV Ecosystem)

The Greater Change  •  Dubai, AE (Onsite)  •  4 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.
54
AI Success™

Job Description

Reports To: General Manager

About the Client

A leading distributor and solutions provider in the professional electronics and AV ecosystem, serving both B2B and B2C markets. The company specializes in high-end audio-visual equipment, photography and videography gear, and consumer technology products. They offer end-to-end solutions including distribution, retail, e-commerce, and technical support services across the region. With a strong presence in major industry events and retail channels, they are positioned as a premium and trusted brand partner.

We are looking for a hands-on Marketing Manager to drive brand visibility, lead generation, and revenue growth through integrated marketing strategies across digital and offline channels.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and execute annual marketing strategy aligned with revenue goals
  • Manage budgets and optimize ROI across campaigns
  • Build quarterly marketing calendars (CABSAT, GITEX, Ramadan, etc.)
  • Conduct market research and competitor analysis
  • Lead go-to-market strategies for product launches

Digital Marketing & E-Commerce

  • Manage SEO, SEM, social media, email, and content marketing
  • Optimize e-commerce platforms (website, Amazon, Noon)
  • Run paid campaigns (Google Ads, Meta, TikTok) with KPI tracking
  • Implement CRM strategies for retention and LTV
  • Track analytics and performance metrics

Brand & Communications

  • Maintain brand identity and messaging
  • Manage partner brand collaborations
  • Oversee marketing collateral (catalogs, videos, presentations)
  • Drive PR and media outreach
  • Position brand at industry events

Events & Activations

  • Lead trade show participation (CABSAT, GITEX, BroadcastAsia)
  • Execute in-store activations and product demos
  • Align with sales for lead generation
  • Manage logistics, budgets, and ROI

Team Leadership

  • Lead and mentor marketing team (3–5 members)
  • Set KPIs and reporting cadence
  • Collaborate cross-functionally (Sales, Product, Ops)
  • Manage agencies and vendors

Analytics & Reporting

  • Build dashboards and track ROI
  • Deliver weekly/monthly reports
  • Optimize campaigns using data insights

Requirements

Requirements

  • 5+ years marketing experience (3+ years leadership)
  • Industry: Electronics / AV / Consumer Tech / Photo-Video
  • Strong digital marketing expertise (SEO, SEM, Ads, CRM)
  • E-commerce: Amazon, Noon, Shopify/WooCommerce
  • Tools: Google Analytics, CRM platforms, Meta Suite
  • Creative tools: Adobe / Canva / Video editing
  • Bachelor’s (MBA preferred)
  • Fluent English (Arabic advantage)
  • Strong UAE market understanding

Preferred Profile

  • Execution-driven, not just strategy
  • Multi-channel marketing experience
  • Strong project management
  • Trade show & event exposure
  • Commercial mindset with revenue focus

Benefits

Salary: AED 15,000 + Performance Incentives + Other Benefits

The Greater Change

About The Greater Change

The Greater Change is an HR Outsourcing firm based in Dubai, dedicated to providing comprehensive HR solutions for small and medium-sized businesses. We offer a Dedicated HR Manager, Strategic HR Adviser, and a contemporary HRMS system to efficiently manage your HR needs.

Our team consists of certified HR professionals who are well-versed in labor laws , compliance and industry best practices ensuring that your business adheres to all regulatory requirements. With their expertise, we deliver both strategic and tactical HR interventions that drive long-term profitability and sustainable business growth.

Committed to making a positive impact, we allocate 5% of our overall profit to pro bono services, addressing pressing challenges such as intolerance, health risks, climate change, and social justice.

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
Dubai, AE
Year Founded
2020
Social Media