Job Description

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

Duke Health Lake Norman Hospital

Pursue your passion for caring with Duke Health Lake Norman Hospital in Mooresville, North Carolina. The smallest of the four Duke Health hospitals at 123-beds, it offers a comprehensive range of medical services, including 24-hour emergency care, cardiology, orthopedics, women's services, and surgical specialties.

Job Summary

The Marketing Manager serves as the lead marketing strategist and day-to-day marketing partner for Duke Health Lake Norman. This position develops and executes strategic marketing plans that support market growth, service line development, patient acquisition and brand awareness initiatives across the Lake Norman region.

Working closely with hospital leadership, operational leaders, physicians, and system-wide marketing teams, this role helps establish Duke Health's presence and reputation in the market while driving consumer awareness and utilization of services. The Marketing Manager translates organizational priorities into actionable marketing strategies, ensuring alignment with Duke Health brand standards and business objectives.

Work Performed

• Develop and execute integrated marketing plans that support Duke Health Lake Norman strategic priorities, including hospital growth and service line expansion.
• Serve as the primary marketing liaison for Duke Health Lake Norman leadership, providing strategic counsel, project management, and communications support.
• Collaborate with consumer marketing, digital marketing, public relations, social media and creative teams to deliver integrated campaigns across paid, earned, owned, and shared channels.
• Monitor market conditions, competitive activity and consumer trends to identify opportunities and recommend strategic actions.
• Develop key messaging, value propositions, campaign briefs, communication materials, presentations, and executive summaries that support organizational priorities.
• Manage marketing projects from concept through implementation, including timelines, budgets, stakeholder engagement, approvals, and performance measurement.
• Coordinate sponsorship activations and local market outreach efforts that strengthen Duke Health's presence and relationships in the region.
• Track and report campaign performance, market growth indicators, and marketing outcomes to support data-informed decision making.
• Ensure all marketing activities align with Duke Health brand standards, regulatory requirements, and organizational objectives.
• Foster strong relationships with physicians, hospital leaders, community organizations, and external partners to advance market development goals.
• Perform other duties incidental to the work described herein.

Knowledge, Skills and Abilities

N/A

Level Characteristics

N/A

Minimum Qualifications

Education

Bachelor's degree in business administration, healthcare administration, marketing, communications or a related field in required.

Experience

• Demonstrated ability to develop marketing strategies that drive business growth and patient acquisition.
• Excellent written, verbal, and presentation communication skills.
• Ability to influence and build partnerships across clinical, operational, and executive leadership teams.
• Strong project management, organizational, and prioritization skills.
• Experience interpreting market research, campaign analytics, and performance data.
• Collaborative mindset with the ability to work effectively in a highly matrixed environment.
• Knowledge of healthcare industry trends, physician referral dynamics, and competitive market analysis.

Degrees, Licensures, Certifications

N/A

Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy related conditions), sexual orientation or military status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions:

Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.