Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 76,000 people in 54 countries and markets.
Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2025, the Tires group sector generated sales of 13.8 billion euros. Continental's tire division currently employs around 53,000 people worldwide and has 19 production and 16 development sites.
Continental Tires is seeking a strategic and results-driven digital marketing leader to oversee the company's digital ecosystem, marketing technology initiatives, automation capabilities, and performance marketing programs across the Continental and General Tire brands. This position is responsible for driving digital growth through website management, paid media, search strategy, AI-enabled marketing, e-commerce partnerships, and advanced analytics. The role leads the development and execution of digital programs that increase brand visibility, improve customer acquisition, enhance online consumer experiences, and deliver measurable business results.
Reporting directly to the Head of Marketing Communications, the Manager Digital & Automation will partner closely with Brand Marketing, Product Management, Sales, Dealer Programs, and agency partners to ensure all digital investments and technology solutions support business growth objectives.
The position leads and develops a team consisting of an Activations Specialist and a Content & Communications Specialist, providing strategic direction, coaching, and performance management to support the successful execution of brand marketing initiatives
The ideal candidate combines deep expertise in digital marketing, analytics, automation, and emerging AI technologies with proven leadership skills and a strong track record of driving measurable performance.
All your information will be kept confidential according to EEO guidelines.
EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities for qualified individuals with a disability and protected veterans, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to Careers@conti-na.com or contact US Recruiting at 800-821-2727. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.
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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.
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