Marketing Manager Nordics - Maternity Cover (15 Months)
Copenhagen,Denmark | Fixed-Term | Full-time
Salary Range - Up to 73000 DKK monthly
Do you want to bring iconic brands to life across the Nordics, turning brand strategy into activation that drives real adult consumer engagement? Are you energised by being the link between Commercial and Brand teams — making sure the right things happen, in the right markets, at the right moment? Are you ready to join a united team where your commercial drive, creativity, and determination can shape brand equity and business growth for the long run?
Then you might be our new Marketing Manager Nordics.
You turn brand strategy into market momentum
As our new Marketing Manager for the Nordics, you sit at the intersection of Brand Marketing and Commercial - the critical link that ensures our brands come to life consistently across channels, customers, and consumer touchpoints. Working within the Trade & Activation team, you own the activation agenda for the region, translating brand and commercial priorities into programmes that drive adult consumer engagement, strengthen brand equity, and deliver commercial growth.
You develop and execute annual activation plans across the portfolio, partnering closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, and conversion. You translate consumer, shopper, and market insights into programmes that create measurable commercial impact — and you make sure every activation toolkit, POS material, and execution standard lands consistently across markets.
In addition, your responsibilities will include:
• Lead channel-specific activation strategies across the Nordics portfolio, ensuring programmes connect brand priorities with commercial outcomes
• Manage the development and deployment of activation toolkits, point-of-sale materials, and execution standards to drive consistency across markets
• Drive activation excellence — ensuring plans are delivered on time, on budget, and with measurable business outcomes
• Monitor activation performance, evaluate ROI, and continuously optimise investment allocation to maximise effectiveness
• Contribute to annual commercial planning and support the achievement of market share, revenue, and profitability objectives
You could be the candidate we're looking for, if…
…you bring significant experience in Brand Activation, Trade Marketing, Shopper Marketing, or Commercial Marketing — ideally within tobacco, nicotine, FMCG, beverages, or other regulated consumer goods industries.
• Proven track record of developing and executing activation programmes that deliver measurable commercial results
• Strong understanding of consumer behaviour, shopper dynamics, and route-to-market strategies
• Commercially driven mindset with the ability to connect activation investments to business performance and ROI
• Experience managing activation budgets and optimising resource allocation across multiple markets and stakeholders
• Fluent in English and at least one Nordic language, with strong communication and presentation skills
Why you should work for Scandinavian Tobacco Group
Here at Scandinavian Tobacco Group, our people and brands are so much more than meets the eye. We have a deeply rooted heritage, and you will be part of a diverse team united across regions and roles, with nearly 10,000 colleagues, 200 brands, and offices worldwide. With our strong leadership and clear strategy we are determined to be so much more, together.
Application and further information
To apply for the job, click Apply and follow the instructions to upload your CV and cover letter.
Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.
For 275 years, Scandinavian Tobacco Group has been maker of rituals. We have honed our craft to make premium tobacco products and experiences to our consumers embedded by textures, flavours and aromas. With our portfolio of industry leading brands, we deliver consumer experiences that really make a difference.
With a portfolio of around 200 leading brands that are being sold across the globe, we believe we have what it takes to become the undisputed and sustainable global leader in cigars.
The Group, headquartered in Copenhagen, Denmark, has a total of around 10,000 employees worldwide and are represented in Europe, North America, Central America and Asia. Scandinavian Tobacco Group is listed on NASDAQ OMX and in 2024 posted net sales of DKK 9.2 billion.
Building a growing business in a highly regulated industry takes people who have courage and dare to light the forward and raise the standards for everything we do. Passion is what sets us apart - we believe in holding ourselves accountable to high expectations, because we know we can achieve them.
When we combine our perspectives and work together to deliver results, strive for simplicity, and beat our competition, we become part of something bigger than ourselves – a winning team that has what it takes to go the distance. We want to attract the most talented people, who will take pride in our unique history, strong brands and the craftsmanship behind our products.
We're always on the lookout for great people, so if you think you have what it takes to work for Scandinavian Tobacco Group we'd like to hear from you.
