FrankieOne is scaling. We serve 250+ customers across 46 countries, and the marketing function is entering its next phase. The strategy, channels, and systems are in place and producing results.
What we’re missing is a dedicated field marketing capability.
This is a hands-on demand generation role. You’ll plan and execute ABM programs targeting priority accounts and verticals, using events as a primary channel to engage them—customer forums, industry conferences, webinars, and quarterly vertical events.
You’ll be on the ground making it happen across ANZ and emerging markets, while managing campaign execution and reporting in HubSpot.
Plan and execute ABM programs targeting priority accounts and verticals, aligned to sales focus areas.
Build target account lists in partnership with Sales, using tools such as Lusha and HubSpot.
Create account-specific content and sequences, and track pipeline impact.
Own the end-to-end planning, execution, and follow-up of FrankieOne’s event program, including:
Customer forums (Sydney and Melbourne)
Webinars
Industry conferences (e.g. Intersekt)
Partner events
Deliver dedicated quarterly events supporting FrankieOne’s vertical go-to-market strategy, working with Sales to ensure each event is targeted and commercially valuable.
Coordinate with Sales and Customer Success to curate attendee lists, manage logistics, and ensure every event delivers measurable pipeline outcomes.
Build repeatable event playbooks so the program scales effectively.
Execute and track campaigns in HubSpot across email, content, and webinars.
Own campaign-level reporting on engagement, conversion, and pipeline contribution.
Work with RevOps to ensure clean data and proper attribution.
Support the Sales team with event collateral, ABM assets, and post-event follow-up coordination.
Maintain and update marketing assets using Claude and existing brand templates.
3–5 years of B2B marketing experience, ideally within SaaS, fintech, or regulated industries.
Proven experience planning and executing ABM and demand generation programs targeting named accounts and verticals.
Strong track record delivering field marketing programs, including events, conferences, customer roundtables, and webinars.
Strong working knowledge of HubSpot (or a comparable marketing automation platform) for campaign execution, workflows, and reporting.
Comfort working with marketing data—you can pull reports, interpret results, and adjust your approach accordingly.
Excellent project management skills, with the ability to run multiple events and campaigns simultaneously without dropping the ball.
Strong stakeholder management skills. You’ll work closely with Marketing, Sales, Customer Success, and external partners.
A bias toward action. You’re the person who makes things happen, not the person who waits to be told.
Experience in identity verification, compliance, AML/KYC, or financial services.
Experience supporting ABM or vertical-specific marketing programs.
Familiarity with LinkedIn, Google Analytics, and Search Console.
Experience working in a scaling environment where you’ve had to build processes while continuing to deliver results.
At FrankieOne, we believe verification and onboarding should be fast, flexible and frictionless. We're a trusted compliance, identity and fraud detection engine that helps banks, fintechs and other companies onboard and protect their customers.
Our platform is optimised to verify customers safely and securely, minimising risk and maximising your opportunity. Simply put, we’re helping companies balance regulatory compliance with a positive customer experience, every time.
As the gateway to the global ecosystem of compliance, identity and fraud detection tools, FrankieOne is the best way to unlock more customers quickly and detect suspicious activity fast, for true scalability and security.
Our platform includes KYC (know your customer), Biometrics, IDV (identity verification), KYB (know your business), AML/CTF (anti-money laundering and counter terrorism financing) compliance, transaction monitoring and fraud prevention.
