Hologic, Inc.

Marketing Manager DACH, Diagnostics

Hologic, Inc.  •  Federal Republic of Germany (Onsite)  •  11 days ago
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Job Description

Are you a visionary marketer with a passion for healthcare innovation and diagnostics? Do you thrive in dynamic environments and want to make a real impact in women’s health through earlier and more accurate detection? Hologic, a global leader in diagnostic and medical technology solutions, is looking for a Marketing Manager – Diagnostics (DACH) to drive growth across Germany, Austria, and Switzerland.

Join us in our mission to improve diagnostic outcomes, transform the patient journey from screening to diagnosis, and pioneer state-of-the-art solutions in cervical and molecular diagnostics.

What to Expect

  • Lead the diagnostics marketing strategy across the DACH region to drive growth and market share.
  • Develop and implement country-specific and account-based marketing plans aligned with our overall diagnostics strategy.
  • Drive new product launches and campaigns in cervical and molecular diagnostics, working closely with Sales, Market Access, Medical & Scientific, and Regional Marketing.
  • Accelerate digital marketing and customer engagement using tools such as Salesforce and Pardot.
  • Analyze market trends, competition, and customer insights to identify opportunities and shape strategic decisions.
  • Develop educational and promotional materials and support sales teams with training and marketing tools.
  • Manage the marketing budget and ensure compliant execution of all activities in line with regional regulations.

What We Expect

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field; Master’s preferred.
  • Strong experience of Germany/Europe-based marketing or combined sales & marketing experience.
  • Experience in Diagnostics with strong understanding of clinical microbiology and molecular diagnostics (cervical/women’s health strongly preferred).
  • Deep knowledge of the healthcare landscape in Germany, Austria and Switzerland.
  • Strong strategic, analytical, and project management skills.
  • Proficiency in digital marketing tools and analytics; experience with Salesforce/Pardot is a plus.
  • Excellent communication and presentation skills in German and English.
  • A proactive, solution-oriented self-starter who can work cross-functionally in a matrix environment and build strong stakeholder relationships.

What We Offer

  • A dynamic environment where your ideas shape how diagnostics reach clinicians and patients.
  • High-impact work at the intersection of strategy, science, and commercial execution.
  • Competitive salary and benefits, plus opportunities for development in a global diagnostics leader.
  • A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to help shape the future of diagnostics and women’s health in the DACH region? Apply now!

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Hologic, Inc.

About Hologic, Inc.

We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.

None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.

What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.

We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes.

To view our community guidelines, visit: www.hologic.com/social-media

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Marlborough, MA
Year Founded
1985
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