Job Description

Make your mark and deliver innovative marketing strategies in support of CommBank’s Home Lender network.

Do work that matters:

You will work closely with our stakeholders within Marketing and in the Home Lending team to strategise, execute and review marketing campaigns and initiatives aligned to business priorities and existing customer needs.

See yourself in our team:

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.

Our wider team directly supports the Customer Service, Lending Domain in the Retail Bank to deliver marketing priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Media, and Customer Insights and Research.

Your direct team supports the home lending team – dealing with the end-to-end initiatives across ATL and BTL channels to ensure we are generating home loan appointment bookings and presenting our team as best in class subject matter experts.

On any given day, you will:

• Translate business objectives into marketing communications strategies and campaigns that are driven by data and insights.
• Create considered, user-friendly playbooks and process guides to upskill staff in social media and personal branding best practice.
• Develop and project manage campaigns that deliver business objectives, raise consideration, drive acquisition/cross sell and/or improve customer NPS and retain customers.
• Influence core partners (across product, customer data & analytics, and digital) via membership in cross functional agile teams, to develop and deliver go-to-market plans and customer communications strategies to meet business and customer objectives.
• Drive the management, execution, delivery and post campaign reporting for BAU and large scale go-to-market marketing initiatives including briefing, campaign execution, delivery and PIR.
• Ensure all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience.
• Build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement.
• Manage expenditures to agreed budget and demonstrate budget governance.
• Uphold brand voice and messaging consistency across all customer and communication channels.
• Adhere to the Code of Conduct The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.

We’d love to hear from people who have:

• Experience in banking and financial services or technology marketing.
• Experience with end-to-end, integrated campaign delivery with accountability across strategy, production and execution.
• Experience with social media, both from a paid marketing and organic posting point of view.
• Developed project management, analytical and strong verbal and written communication skills.
• Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics.
• Be able to identify the most appropriate analytical and research frameworks to turn data into actionable insights.
• Ability to apply knowledge to ensure best practice, governance with emphasis on continuous improvement.
• Ability to build strong relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude.
• Creative thinker with a problem-solving and growth mindset.
• Experience in a marketing generalist or marketing communications role.

If this sounds like your next career opportunity, please apply now!

Working at CommBank

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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Advertising End Date: 14/04/2026