Job Description

Job responsibilities:

• Develop and implement branding & marketing strategy and initiatives to develop actionable marketing plans that support the organisations integrated marketing approach.
• Develop and maintain market KOL communication relationships, and enhance the visibility and influence of the industry and target audiences.
• Corporate leaders public relations communication system management and personalized marketing.
• Responsible for social media operations, formulating marketing strategies for social media platforms, building a media matrix, including short videos, live broadcasts, social media and forums, coordinating operations specialists for daily operations and data monitoring, and establishing social media data and user feedback analysis
• Effectiveness evaluation system, and regular reviews and analysis.
• Design and maintain the online promotion and advertising of the company's brand and products, collect and analyze promotion data, and improve the drainage and conversion rate.
• Coordinate the execution of offline market activities and conduct online publicity and promotion to maximize the effect of the activities.
• Regularly analyze and monitor competitive brands and product marketing strategies.
• Responsible for the company's SEO and ASO overall optimization plan.

Job Requirements:

• Bachelor degree in Business, Marketing, Communications or related majors are preferred.
• More than 3 years of marketing management experience in crypto/web 3 industry
• Have insight into the business, can learn quickly and promote the development of the business team.
• Have a good sense of service and adaptability, and have the ability to deal with emergencies.
• Strong communication skills, with a high degree of planning and execution ability.