Job Description

The Marketing Manager II is responsible for leading the development and execution of strategic marketing initiatives across multiple brands or business units. This role manages a team of marketers, drives cross-functional collaboration, and oversees campaign performance. The Marketing Manager II ensures brand relevance through cultural insight and data-driven decision-making.

Initiate and drive Group-wide marketing opportunities

Create market visibility to drive TFG brand leadership

Create opportunities for collaborative campaigns across group brands

Group Marketing

Own Integrated Marketing Calendar

Oversee internal production and project management platforms

Corporate brand and CI

Assist with monitoring and updating of the TFG CI usage

Ensure TFG social media in all channels reflects the brand personality

Assessing, Analysing & implementing corporate Sponsorships

Group Social Media & Websites

Manage the corporate sites: TFG Limited & Careers

Own TFG brand social pages

Seasonal imagery and video updates management

Internal communication

Set and enforce standard, tone and content:

Oversee Internal communication platforms in terms of marketing content and CI application

Drive all internal group comms

Employee brand

Partner with TFG Recruitment to ensure TFG is well marketed to students and potential employees

Group Client responsibility/liaison

Manage relationships with key stakeholders across the group, ensuring campaigns, events and communications are successful.

Qualification and Experience

Bachelor’s degree in Marketing, Communications, or related field. MBA or postgraduate qualification is advantageous
Experience: Minimum 8 years of experience in marketing, including at least 3 years in a managerial role leading a team

Skills

Additional: Proven experience in brand management, campaign execution, and team leadership
Strong understanding of youth culture and consumer behaviour
Proficiency in digital marketing, social media, and performance analytics
No mandatory certifications; professional memberships are beneficial

Behaviours

Consumer-obsessed — deeply understands the aspirational yet budget-conscious SA family shopper
Energetic and fast-moving — thrives in the pace of retail, where seasons and promotions don't wait
People-first leader — invests in their team, leads with empathy and brings out the best in individuals
Collaborative — works cross-functionally with buying, merchandise, e-commerce and store operations
Creative with commercial discipline — brings fresh ideas anchored in sales and brand outcomes
Inclusive mindset — appreciates the diversity of Exact's customer base & team across income levels, cultures and geographies
Resilient and solution-oriented — adapts quickly and steadies the team under pressure