Job Description
About the role
The Marketing Manager - Central Africa role will be charged with owning marketing metrics for the region and driving growth by leveraging regional and global resources. You’ll be expected to raise the bar for marketing in the region, helping Binance tell our story in a culturally relevant, accurate & consistent way, building trust and reputation in our community as well as those new to blockchain and crypto.
Responsibilities
- Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.
- Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market
- Collaborate on the affiliate program design, optimization and management in the markets managed.
- Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.
- Continuously raise the bar on marketing execution in the region
- Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key markets in the portfolio.
- Ability to read and review data pertaining to markets, identify trends and quickly execute on campaigns that change the trajectory. Flag key market & competitor movements to stakeholders and leadership
- Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking
- Ensure local events are executed to Binance standards and meeting CSAT goals
- Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
- Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement
Requirements
