
We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.
From baby food to coffee blends, our team members use their passion and innovative thinking to develop and deliver Coles’ own brands of quality products and best value solutions for our customers.
This Marketing Manager – Brand Performance role sits within our Own Brand team. This is a 12-month secondment/ fixed-term full-time opportunity.
Joining a strategically important function within Coles Own Brand, you’ll lead strategic brand development and manage ongoing performance to deliver customer and brand growth. In this exciting role, you will utilise data led insights and gain end-to-end exposure across brand and product development, from shaping positioning through to driving performance.
It’s a great opportunity to lead change, influence outcomes, and work on brands that show up down our supermarket aisles, alongside a passionate, customer-first team.
Referrals and Applications are open until Monday August 17. If you have questions about this role, please contact the Hiring Manager Lauren Graham.
You will lead the development and execution of brand strategies across the Own Brand portfolio, using insights to drive performance, strengthen positioning, and deliver customer and commercial outcomes.
• Lead the development and delivery of brand strategy and plans, including inputs into yearly category planning
• Partner with product teams to embed brand guidelines into products and packaging• Monitor brand performance and translate insights into clear actions
• Work with creative teams to ensure consistent brand identity
• Support innovation and NPD initiatives and align to amplify across key Customer moments.
You’re a commercially minded marketer with 3–5 years’ experience, at Marketing Manager level, with a strong foundation in consumer-focused brand management.
You’ve built or contributed to brand plans, launches, or innovation, and can confidently interpret performance data to inform decisions.
You bring experience working with customer insights, understand how to turn them into actions, and are comfortable influencing stakeholders and working cross-functionally. FMCG or customer-led retail experience will be highly regarded, along with a proactive, team-first approach.
• Strong commercial and analytical skills, with the ability to interpret data
• Exposure to customer insights and applying them to business decisions
• Ability to influence stakeholders and work cross-functionally
• Strong project management and prioritisation skills
• The ability to use initiative and work autonomously.
We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au
Job ID: 192736
Employment Type: Fixed Term

Coles is one of Australia’s leading retailers, with an extensive footprint of over 1,800 retail outlets nationally. We employ more than 115,000 team members, engage with more than 8,000 suppliers, and we welcome millions of customers through our store network and digital platforms every week.
We are one of Australia’s largest employers and our workforce includes in store, corporate, manufacturing, distribution, and fulfilment. Our team members reflect the diverse communities in which we operate and we strive to make Coles a great place to work.
• Our vision is to become the most trusted retailer in Australia and grow long-term shareholder value.
• Our purpose is Helping Australians eat and live better every day.
• Our priority is to provide leading food, drink, and home solutions that are delicious, sustainable, and healthy for our customers every day, both in-store and online.