GoTo Foods

Marketing, Manager Brand Channels

GoTo Foods  •  Atlanta, GA (Onsite)  •  19 days ago
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Job Description

The Manager, Channels Marketing provides marketing expertise needed for the Channels team and its licensing partners to achieve their objectives. This position participates in the development of Channel's marketing objectives and is responsible for developing, executing and assessing the effectiveness of the all Channel marketing and promotional efforts. Qualifications Education
Bachelor's Degree preferably in marketing, advertising or related field Req
Work Experience
4-7 years Successful marketing/advertising work experience – consumer product and food industry experience Pref
Demonstrated success in planning and implementing marketing and advertising plans to meet brand objectives. Req
Experience leveraging social media to drive results Pref
Experience with effective package design and labeling Pref
Skills and Abilities
Strong working knowledge and skillset related to developing and executing marketing plans including electronic/social media.
Communication skills that create positive impact and engagement (written, verbal and presentations).
Ability to quickly identify and articulate a brand’s value across multiple stakeholder.
Able to quickly establishes and maintains credibility and trust.
Analytical and decision making skills with strong business and financial acumen.
Organization skills with the ability to effectively manage multiple priorities in a rapidly changing environment.
Possesses a high degree of drive and tenacity with a proven track record of achieving results.
Proficiency in Microsoft computer skills (i.e. Word, PowerPoint, and Excel).
Ability to travel 20% of the time.
GoTo Foods

About GoTo Foods

Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.  

GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Atlanta, GA
Year Founded
2004
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