Job Description

About the Role

Were hiring a Marketing Manager for a fast-growing automotive company that handles end-to-end automobile sales, including importing vehicles from China The portfolio spans passenger vehicles, commercial vehicles, and pickups

This role is perfect for someone who can own the full marketing funnel—from brand visibility to lead generation—across ATL, BTL, TTL, and digital channels

Key Responsibilities

• Plan and execute ATL, BTL, and TTL marketing campaigns to drive brand awareness and vehicle sales
• Lead digital and social media marketing, including paid ads, content, and performance tracking
• Develop and manage launch campaigns for new vehicle models and promotions
• Work closely with sales teams and dealerships to support on-ground activations and lead conversion
• Manage agency partners, vendors, and creatives (ATL, digital, media buying)
• Track campaign performance, ROI, and customer insights to continuously optimize strategies
• Build and maintain a consistent brand voice across online and offline channels

Required Skills & Experience

• Proven experience in ATL, BTL, and TTL marketing
• Strong exposure to digital marketing and social media marketing (paid & organic)
• Experience managing integrated marketing campaigns end-to-end
• Data-driven mindset with the ability to analyze and optimize campaign performance
• Strong communication and stakeholder management skills

Good to Have

• Prior experience in the automobile industry (passenger vehicles, commercial vehicles, or related sectors)
• Exposure to vehicle launches, dealer marketing, or automotive retail
• Experience working with imported brands or international OEMs