Skaleart

Marketing Manager – Automotive

Skaleart  •  Colombo, LK (Onsite)  •  4 months ago
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Job Description

About the Role

Were hiring a Marketing Manager for a fast-growing automotive company that handles end-to-end automobile sales, including importing vehicles from China The portfolio spans passenger vehicles, commercial vehicles, and pickups

This role is perfect for someone who can own the full marketing funnel—from brand visibility to lead generation—across ATL, BTL, TTL, and digital channels

Key Responsibilities

  • Plan and execute ATL, BTL, and TTL marketing campaigns to drive brand awareness and vehicle sales
  • Lead digital and social media marketing, including paid ads, content, and performance tracking
  • Develop and manage launch campaigns for new vehicle models and promotions
  • Work closely with sales teams and dealerships to support on-ground activations and lead conversion
  • Manage agency partners, vendors, and creatives (ATL, digital, media buying)
  • Track campaign performance, ROI, and customer insights to continuously optimize strategies
  • Build and maintain a consistent brand voice across online and offline channels

Required Skills & Experience

  • Proven experience in ATL, BTL, and TTL marketing
  • Strong exposure to digital marketing and social media marketing (paid & organic)
  • Experience managing integrated marketing campaigns end-to-end
  • Data-driven mindset with the ability to analyze and optimize campaign performance
  • Strong communication and stakeholder management skills

Good to Have

  • Prior experience in the automobile industry (passenger vehicles, commercial vehicles, or related sectors)
  • Exposure to vehicle launches, dealer marketing, or automotive retail
  • Experience working with imported brands or international OEMs
Skaleart

About Skaleart

Skaleart is a dynamic talent solutions firm based in Sri Lanka, specializing in workforce expansion and talent acquisition. We are dedicated to connecting top-tier professionals with leading organizations, providing customized solutions to meet each client’s unique staffing needs. Our services span a wide range of industries, ensuring the right fit for every role, whether for local businesses or international clients.

At Skaleart, we focus on building strong partnerships, delivering exceptional results, and supporting growth for both clients and candidates. With a team of experienced professionals and a commitment to excellence, Skaleart is your trusted partner in finding the ideal talent to help scale your business.

Industry
IT & Software
Company Size
Unknown
Headquarters
Madiwela, Kotte, LK
Year Founded
2021
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