Shield AI

Marketing Manager, Audience Growth Experience (R5967)

Shield AI  •  San Mateo, CA (Onsite)  •  3 hours ago
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Job Description

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

Job Description

Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities. This role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences.

What you'll do

Audience Growth & Analytics

Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube.

Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums.

Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities.

Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence.

Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance.

Track and report on audience growth, engagement, conversion, and retention metrics across channels.

Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI’s mission and products.

Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders.

Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement.

Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy.

Required qualifications

Preferred qualifications

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#LD

Full-time regular employee offer package:

Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package:

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.

Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Shield AI

About Shield AI

Founded in 2015, Shield AI is a venture-backed deep-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include the V-BAT and X-BAT aircraft, Hivemind Enterprise, and the Hivemind Vision product lines. With nine offices and facilities across the U.S., Europe, the Middle East, and the Asia-Pacific, Shield AI’s technology actively supports operations worldwide.

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
San Diego, California
Year Founded
2015
Website
shield.ai
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