At Siemens, we're creating the intelligent infrastructure of tomorrow. We transform spaces into living environments that put people first and protect our planet. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
You'll make a difference by:
Driving growth across Siemens Grid Software's existing customer base and strategically identified new prospects throughout the Asia Pacific region through integrated regional marketing, account-based marketing, customer engagement, and thought leadership initiatives. As Regional Marketing Manager – Asia Pacific, you will work closely with sales, communications, and business leadership teams to execute highly targeted account-based marketing campaigns while driving regional awareness, thought leadership, customer engagement, and event marketing activities across India, Southeast Asia, and Australasia.
You’ll make an impact on:
• Regional Marketing Strategy & Planning: Develop and execute integrated regional marketing plans that support business growth across APAC, aligning account-based marketing, demand generation, awareness, thought leadership, and customer engagement activities with business priorities.
• Account-Based Marketing Execution: Design and execute targeted 1-to-1 and 1-to-few marketing programmes for strategic accounts, working closely with sales teams to identify opportunities, develop account intelligence, and drive pipeline growth.
• Sales & Stakeholder Collaboration: Partner with sales leadership, business units, and regional stakeholders to align marketing activities with territory priorities, customer expansion opportunities, and strategic growth objectives.
• Campaign & Content Localisation: Adapt global campaigns, messaging, and content to resonate with local markets, ensuring relevance across diverse APAC audiences and business environments.
• C ommunications & Thought Leadership: Collaborate with local communications teams to amplify thought leadership, customer success stories, industry insights, and brand awareness initiatives that strengthen Siemens Grid Software's market presence.
• Regional Events & Customer Engagement: Plan and execute regional and local events, webinars, executive programmes, industry conferences, and customer engagement activities to support business development and relationship building.
• Performance Measurement & Optimisation: Monitor campaign performance, account engagement, pipeline contribution, and marketing effectiveness, using insights to continuously improve results and maximise impact.
You excel in:
• Proven Expertise: 5+ years of B2B Marketing experience with demonstrated success in 1-to-1 and 1-to-few campaign execution
• Market Experience: Proven experience within technology or power utilities sectors
• Integrated Marketing Experience: Experience planning and executing a mix of account-based marketing, awareness, content, communications, and event marketing programmes.
• Sales Partnership: Proven ability to work closely with sales teams and understanding B2B sales processes
• Account Research Skills: Expertise in conducting deep account research, stakeholder mapping, and opportunity identification within complex organizations
• Marketing Technology Proficiency: Familiarity with marketing automation, CRM, and account-based marketing platforms such as Eloqua, Demandbase, or similar technologies.
• Analytical Mindset: Strong analytical skills with ability to measure and optimize campaign performance and account engagement
• Cross-Cultural Communication: Excellent communication skills and experience working effectively across diverse cultural contexts in APAC markets
I n return, we offer you:
• Flexible mobile working policy that allows for time off for you to recharge and spend more time with your loved ones.
• Attractive compensation and benefits.
• Values-driven work culture with inclusive workplace policies and practices that prioritize diversity and inclusion
• Endless possibilities and opportunities for progression and learning.
Recruitment Process:
• CV Screening
• A session with our recruiter to understand your motivation & your past experiences
• 1-3 Business Interviews
• Offer Stage
Discover more and come #TransformTheEveryday with us!
We value your unique identity and perspective and are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us.
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