TecAlliance

Marketing Manager – Asia Pacific

TecAlliance  •  Bangkok, TH (Hybrid)  •  1 month ago
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Job Description

Marketing Manager – Asia Pacific

About the role:

Drive the growth of TecAlliance across Asia Pacific (APAC) automotive aftermarket. You will lead regional marketing strategies, manage our brand identity, and support the sales teams in hitting their targets through creative online and offline campaigns.

Responsibilities:

  • Lead APAC marketing plans and manage annual/quarterly budgets and action items.

  • Drive local rebranding and strengthen market presence via high-impact channels.

  • Create social/newsletter content and optimize web/SEO/AI to grow engagement and rankings.

  • Execute campaigns and events to directly drive regional sales targets and product growth.

  • Act as the primary APAC contact for German HQ, adapting global materials for local markets.

  • Oversee end-to-end execution of trade shows, conferences, and branded merchandise.

  • Track regional trends and competitor activity to provide feedback to European product teams.

  • Partner with agencies for promotions and deliver regular performance reports to global stakeholders.

Qualifications:

  • 5+ years in end-to-end marketing (Automotive or B2B tech preferred).

  • Skilled in both digital/online and traditional/offline marketing.

  • Fluent in English Professional Chinese skills are a big plus.

  • Action-oriented and able to work independently with minimal supervision.

  • Ability to explain complex solutions in a simple, engaging way.

Benefits

💪 Physical Exam once a year

🧑‍⚕️Health Insurance: Group coverage provided.

🛡️ Tax and Social Security: Fully compliant with government regulations.

🍏 Mobile Phone Allowance: 350 THB/month.

🏖 Annual Leave: 9 days in the first year, increasing annually to a maximum of 15 days.

⚖️ Flexible hybrid work policy.

🗺️ Bonuses: 1-month fixed bonus + up to 2-month performance bonus (discretionary).

💻 Laptop: Provided for work purposes.

TecAlliance

About TecAlliance

We are your global partner for all things aftermarket data related.

From parts manufacturers to dealers and trade, to workshops and fleet operators, our products help automotive aftermarket players worldwide advance their business through the power of standardised data. We are your trusted partner with more than 25 years of experience, offering data & solutions for the entire value chain.

The TecAlliance brand combines all the experience of the long-established companies and brands TecDoc, TecCom, TecRMI and TecFleet. Based on our globally leading data standards, our data and solutions help you to sell more parts & make things easy for your customers.

With more than 900 employees worldwide, we are confident that we can also support you in digitising your business. Think global, act local – that’s our everyday business and we mean it. We are at your service wherever you are in the world either through our 20+ local subsidiaries or our vast partner network.

Industry
Unknown
Company Size
501-1,000 employees
Headquarters
Ismaning, DE
Year Founded
1994
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