Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
As a Marketing Manager, you will be responsible for the planning, copywriting, and execution of integrated marketing programs from start to finish supporting the Dolphin product lines. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson business objectives. With a deep understanding of customer needs and pain points, this role develops push and pull integrated marketing campaigns leveraging digital and direct channels that are creatively developed in collaboration with graphic designers.
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
Work closely with the Sales Manager to identify targeted product growth opportunities
Develop relevant messaging and offers to engage these target segments to purchase
Develop customer-facing tools to enable Dolphin’s field-based sales organization to close deals and deliver profitable growth
Work with Multimedia Design Specialist to develop engaging optimized web content to support the customer journey and deliver qualified leads
Assist with process improvement projects to streamline current approaches
Understand target customer pain points and what is valued through voice of customer research
Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
Attend external networking/ learning events to ensure awareness of marketing advancements
Manage and develop direct reports
Perform other Marketing Manager duties as assigned
Required Qualifications
Bachelor’s Degree in Marketing, Communications or related field
At least 5 years of Marketing/Communications experience required
Understanding of digital and direct marketing tactics (SEO/SEM, email, direct mail)
Proven ability to develop and execute an annual integrated marketing campaign calendar
Experience meeting project deadlines and achieve KPI goals while delivering positive ROI
Appreciation for and understanding of various marketing technologies e.g. marketing automation
Strong communication skills, both verbal and written
Confident, outgoing, detail-oriented self-starter
Curious with a drive to achieve results and develop /sharpen marketing skills
Team player who can function independently and thrives in team collaboration
Ability to prioritize multiple deadlines
Ability to adapt quickly to shifting priorities
Excellent organization and project management skills
Physical Demands
Operating a computer or other office devices for the majority of the workday
May occasionally need to move packages up to 10 pounds such as office supplies or equipment
Must be able to communicate with others in person, over the phone, and in writing
Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors
Must be able to read and interpret various electronic and written documents
Environmental Factors
This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building’s primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.
Travel
This position will have required travel up to 5% of the time (off-site meetings).
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
Full Medical, Dental, and Vision benefits and an integrated Wellness Program
401(k) Match Retirement Savings Plan
Paid Time Off (PTO)
Holiday Pay & Floating Holidays
Volunteer Time Off (VTO)
Educational Assistance Program
Full Paid Parental and Adoption Leave
LifeWorks (Employee Assistance Program)
Patterson Perks Program
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.
$85,500.00 - $113,966.67
Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or other related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Patterson strengthens the oral and animal health markets in North America and the United Kingdom. From small, private practices to large group networks and production operations, we guide our customers with bold solutions and a personal touch. We are much more than a distributor – we are an indispensable partner.
Patterson Dental has strengthened the dental industry since our company’s founding in 1877. Today, Patterson Dental continues to partner with dental practices of all sizes to provide expertise, products, technologies and services needed to grow productive, modern practices, and keep them running smoothly.
No other company supports the animal health market like Patterson. We entered the animal health industry in 2001 with our acquisition of Webster Veterinary and expanded with our 2015 acquisition of Animal Health International, Inc. We provide all the technology, products, expertise and solutions needed to deliver exceptional animal care and drive profitability across the companion, production and equine markets.
An Equal Opportunity Employer
As a people-first company, Patterson promotes a culture that embodies and celebrates diversity and inclusivity. We believe our employees’ unique experiences and differences are what strengthen us and drive our success. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.
We are Patterson. We welcome you.
Disability Accommodation
If you require reasonable accommodation due to a disability for any part of the hiring process, you may submit your request to HR by calling 1-866-234-2165 or by email to jobs@pattersoncompanies.com. You can also mail your request to Patterson Companies, Inc. Attn: HR EEO Coordinator, 1031 Mendota Heights Rd, St. Paul, MN, 55120. Information received will be routed to a representative who will provide assistance to ensure appropriate consideration of your request.
