Job Description

Amazon's Seller Services team is looking for an experienced, data-driven, and results-oriented Marketing Manager to lead full-funnel digital marketing strategies that drive seller acquisition and engagement across four countries. Sitting within the Seller Services Marketing team, the Marketing Manager will work closely with seller recruitment, partnerships, program management, and regional marketing teams, owning end-to-end marketing execution across paid and organic channels including paid search (Google), SEO, paid social (Meta, Google, YouTube), website management, top-of-funnel awareness campaigns, and lead generation funnel management for the entire MENATR region.

The Marketing Manager will be responsible for developing and executing comprehensive demand generation strategies, managing significant marketing budgets, optimizing ROI across all channels, and driving measurable business outcomes. Success in the position requires deep expertise in performance marketing, digital advertising, content strategy, and marketing technology platforms.
The ideal candidate will have a proven track record of managing multi-channel digital marketing campaigns with substantial budgets, driving seller acquisition through data-driven strategies, and leading cross-functional initiatives in a fast-paced, global environment. Operating in a fast-moving and ambiguous environment, the successful candidate will work autonomously, taking responsibility for achieving business objectives. The position provides a real opportunity to develop original ideas, approaches, and solutions in a competitive and ever-changing business climate.

Key job responsibilities
- Develop and execute brand awareness strategies across all digital channels
- Manage website content, landing pages, and conversion optimization, ensuring overall website performance and UX alignment with marketing campaign goals
- Analyze Google Search Console data (clicks, impressions, rankings) to inform paid and organic strategy by developing keyword strategies for branded and non-branded terms, optimizing bids, and managing agency relationships
- Develop and execute SEO strategy to drive organic traffic to seller-facing properties by conducting keyword research, on-page optimization and content gap analysis
- Leverage AI tools to scale content development and article creation
- Own the full lead generation funnel from awareness to conversion, managing demand generation across all channels, optimizing funnel metrics, and partnering with program management on seller incentive go-to-market strategies
- Manage Google Ads campaigns and paid social campaigns across Meta and YouTube, working with external agency partners to drive seller acquisition, demand generation, and lead generation
- Report key metrics and campaign performance to the leadership team through weekly, monthly, and yearly reviews
- Manage and optimize marketing budgets to maximize ROI and reduce cost-per-acquisition
- Partner with cross-functional teams and collaborate with regional teams to align goals and requirements

Basic Qualifications

- Bachelor's degree or above in Marketing, Digital Marketing, Business, or a related field
- Experience in e-commerce, marketplace, or seller/merchant acquisition marketing
- 5+ years of experience in digital marketing with hands-on expertise in:
- Paid Search / SEM (Google Ads) campaign management and optimization
- SEO strategy and execution (on-page, content)
- Paid Social advertising (Meta, Google Ads, YouTube Ads)
- Website management platforms
- Marketing funnel optimization and lead generation
- Proven experience managing marketing budgets
- Experience with Google Analytics, Google Search Console, and marketing attribution tools
- Experience managing end-to-end demand generation programs
- Strong analytical skills with ability to derive insights from data and optimize campaigns
- Excellent written and verbal communication skills in Turkish and English
- • Bachelor's degree or above in Marketing, Digital Marketing, Business, or a related field
- • Experience in e-commerce, marketplace, or seller/merchant acquisition marketing
- • 5+ years of experience in digital marketing with hands-on expertise in:
- ◦ Paid Search / SEM (Google Ads) campaign management and optimization
- ◦ SEO strategy and execution (on-page, content)
- ◦ Paid Social advertising (Meta, Google Ads, YouTube Ads)
- ◦ Website management platforms
- ◦ Marketing funnel optimization and lead generation
- • Proven experience managing marketing budgets
- • Experience with Google Analytics, Google Search Console, and marketing attribution tools
- • Experience managing end-to-end demand generation programs
- • Experience working with external agencies
- • Strong analytical skills with ability to derive insights from data and optimize campaigns
- • Ambitious self-starter with ability to work autonomously in fast-paced environments
- • Excellent written and verbal communication skills in Turkish and English

Preferred Qualifications

- MBA or advanced degree in Marketing or Business
- Proficiency in SQL, Excel, and data visualization tools
- Experience in Salesforce or Lego is a plus.
- Experience in multi-country marketing (MENA preferred)

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